Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.
The progression of digital technology has pulled people into "tribes" that content producers must learn to speak the language of, according to Mark Adams, senior vice-president and head of innovation at Vice.
The music industry is now a world of "attention economics", Spotify's Drew Lam told an audience at the One Vizeum event in London.
A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis.
Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m).
Molson Coors has shuffled its marketing leadership team after former UK marketing and consumer excellence director Martin Coyle relocated to Canada to become the brewer's chief marketing and craft officer for its Canadian business.
The use of ordinary, real people in ads may help brands connect with the public, a study carried out for Campaign has found.
Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for brands as ever, Procter & Gamble's top European marketer told Campaign.
The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and exhibition that brings together the latest innovations and the talking points dominating the industry. Here's what went down.
In a panel session on data and creativity at Dmexco, Maureen Traynor, global director of creative solutions at Spotify, outlined how the music platform was using the one billion data points it gathered every day to build a deep understanding of its users.
Artificial Intelligence is set to revolutionise digital advertising, but marketers should always make sure they put business objectives first, an industry panel told an audience at Dmexco.
The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience.
Three months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president of ad platforms are bursting with confidence.
Top marketers and their agency partners interview each other in Campaign's new monthly feature. This first conversation takes place up the BT tower between Cilla Snowball and Zaid Al-Qassab.
Procter & Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today.
Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience
WPP chief executive Martin Sorrell - who has joined Twitter - interviewed the company's chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago.
Online rail ticketing platform Trainline has appointed Bartle Bogle Hegarty as its retained agency partner without a pitch.
French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new artistic director Clare Waight Keller.
Tesco Bank has appointed Nigel Hunt, managing director, brand and marketing at Barclays UK, as its new marketing and brand director.
After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign.