Content from our thought leader

Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Unilever cuts agency fees by 17% in first half of 2017
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Unilever cuts agency fees by 17% in first half of 2017

Unilever is making progress with moves to streamline its advertising operations, its chief executive and finance chief have said.

Unilever's mustard marriage halted as RB food brands sold to rival bidder
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Unilever's mustard marriage halted as RB food brands sold to rival bidder

RB has sold its food unit to Schwartz spices owner McCormick for $4.2bn (£3.2bn).

Bertrand Bodson to leave Argos as retailer cuts top marketing position
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Bertrand Bodson to leave Argos as retailer cuts top marketing position

Argos' chief digital and marketing officer, Bertrand Bodson, is leaving the retailer at the end of September and will not be replaced.

New-business reviews fall steeply in first half of 2017
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New-business reviews fall steeply in first half of 2017

The number of completed new-business pitches fell sharply in the first half of the year, thanks to a collapse in digital, integrated, direct and media reviews, AAR's latest New Business Pulse report shows.

TSB to be first bank in Europe to introduce iris-scanning technology
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TSB to be first bank in Europe to introduce iris-scanning technology

TSB is introducing iris recognition technology to its mobile app in September - though it will only be available to users with a Samsung Galaxy S8.

SodaStream CEO: Plastic bottles will be the cigarettes of our generation
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SodaStream CEO: Plastic bottles will be the cigarettes of our generation

Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.

Disney and FA team up to get girls playing football
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Disney and FA team up to get girls playing football

The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport.

L'Oréal appoints new European marketing chief as Hugh Pile goes on sabbatical
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L'Oréal appoints new European marketing chief as Hugh Pile goes on sabbatical

L'Oréal's chief marketing officer for Western Europe, Hugh Pile, is taking a one-year sabbatical from his role at the cosmetics giant to work for his family's business.

SodaStream CEO: plastic bottles will be the cigarettes of our generation
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SodaStream CEO: plastic bottles will be the cigarettes of our generation

As the home carbonation brand launches its latest provocative campaign, SodaStream's combative boss Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get a SodaStream machine in every other UK home.

F1 British Grand Prix: what are the brands up to?
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F1 British Grand Prix: what are the brands up to?

The news this week may have been dominated by the announcement that Silverstone planned to stop hosting the British Grand Prix from 2019, but the event remains no less of a platform for the brands involved.

Britvic hands creative business to VCCP and Saatchi & Saatchi
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Britvic hands creative business to VCCP and Saatchi & Saatchi

Soft drinks giant Britvic has awarded the creative brief for a trio of adult brands to VCCP, while Saatchi & Saatchi will handle Robinsons squash.

How many bitcoins for a bath bomb? Lush is now accepting cryptocurrency
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How many bitcoins for a bath bomb? Lush is now accepting cryptocurrency

Cosmetics retailer Lush is introducing the ability for online customers to pay using cryptocurrency Bitcoin.

Snapchat adds Formula One to list of sports partnerships
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Snapchat adds Formula One to list of sports partnerships

Ahead of the British Grand Prix this weekend, Formula One has signed a deal with Snapchat to cover upcoming races through the app's editorial platform Discover.

Vauxhall hires UK comedy royalty for 'Mama' sketches on Channel 4
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Vauxhall hires UK comedy royalty for 'Mama' sketches on Channel 4

Jessica Hynes and Sally Phillips are starring in a pair of comic films for Vauxhall, "Mamas Uncut", that debut tonight on Channel 4 during The Crystal Maze.

Lego appoints Lang as top UK marketer as Snell is promoted
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Lego appoints Lang as top UK marketer as Snell is promoted

Marius Lang has been appointed as senior director - head of marketing UK & Ireland at Lego, after Rebecca Snell was promoted to a European role.

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles
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SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles.

Pretesting threatens to kill creativity in advertising
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Pretesting threatens to kill creativity in advertising

Industry leaders have added their voices to the warning that traditional advertising pretesting models are a threat to creativity.

Pick of the week: Volkswagen "The button" by Adam & Eve/DDB
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Pick of the week: Volkswagen "The button" by Adam & Eve/DDB

You won't get more entertainment value in 60 seconds than VW's latest cinema pastiche, Simon Gwynn says.

Tesco introduces contactless Clubcard and joins up with Uber
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Tesco introduces contactless Clubcard and joins up with Uber

Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.

Why a kiss isn't just a kiss for Absolut
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Why a kiss isn't just a kiss for Absolut

Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty.