Content from our thought leader

Ilyse Liffreing

Platforms Reporter, Campaign US
Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite
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Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

The Recommendation Engine:  Saatchi & Saatchi's Alan Lin
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The Recommendation Engine: Saatchi & Saatchi's Alan Lin

This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.

What Google Lens means for advertisers
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What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Pinterest extends its visual search technology to ads
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Pinterest extends its visual search technology to ads

Automated recommendations will help pinners discover more of what they find appealing.

Most people aren't amused by snarky brands online, study finds
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Most people aren't amused by snarky brands online, study finds

Sprout Social finds 67 percent of consumers prefer helpfulness to sassiness.

MediaRadar partners with ComScore to provide publishers with smarter data
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MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

BarkBox and Wienerschnitzel honored moms for Mother's Day.

Little Things branches out to TV with new distribution partnerships
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Little Things branches out to TV with new distribution partnerships

The publisher will be working with XUMO, Pluto TV, Apple, Roku and Amazon.

See the 5 most creative Mother's Day ads of 2017
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See the 5 most creative Mother's Day ads of 2017

KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.

The Recommendation Engine: Tapad's Kelly Peragallo
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The Recommendation Engine: Tapad's Kelly Peragallo

This avid motorcyclist has eclectic taste in music and books. And thinks "Better Call Saul" is better than "Breaking Bad."

Publicis Media's Zenith rebrands, adds consulting to its capabilities
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Publicis Media's Zenith rebrands, adds consulting to its capabilities

The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.

How Fidget Spinners became the hottest promotional product since beer cozies
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How Fidget Spinners became the hottest promotional product since beer cozies

Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze.

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
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Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

Michelle Obama vows to keep pushing higher education at 'Signing Day' event
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Michelle Obama vows to keep pushing higher education at 'Signing Day' event

The former first lady toasted college-bound students at the MTV's 4th annual College Signing Day.

More than one unicorn? Brooklyn coffee shop sues Starbucks over pink Frappuccino
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More than one unicorn? Brooklyn coffee shop sues Starbucks over pink Frappuccino

Thanks to social media, the chain "eclipsed" the café's product and "caused customer confusion," says lawsuit.

The YouTube boycott that wasn't
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The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

Pillsbury, Jameson take part on Cinco de Mayo and Star Wars Day.

YouTube addresses brand safety, announces 7 new original shows at Brandcast
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YouTube addresses brand safety, announces 7 new original shows at Brandcast

The platform is attracting big names like Katy Perry, Kevin Hart and Ellen DeGeneres.

Scripps Networks will produce original shows for Snapchat Discover
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Scripps Networks will produce original shows for Snapchat Discover

Yet another digital step forward for the producer of HGTV and Food Network

The Squatty Potty team is back with a hilarious film starring the 'Grill God'
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The Squatty Potty team is back with a hilarious film starring the 'Grill God'

Harmon Brothers use their signature style to bring new characters to life for a new brand, Camp Chef.