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Ilyse Liffreing

Platforms Reporter, Campaign US
Darren Aronofsky's striking ads for The New York Times depict the struggles and resolve of journalists
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Darren Aronofsky's striking ads for The New York Times depict the struggles and resolve of journalists

Droga5 tells the stories of photojournalists on the job in latest "The Truth is Hard" ads.

The Recommendation Engine: Assembly's Arie Hefter
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The Recommendation Engine: Assembly's Arie Hefter

This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).

T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon
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T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon

Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
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Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

This ad for bullet-proof college clothes takes aim at campus carry laws
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This ad for bullet-proof college clothes takes aim at campus carry laws

FCB New York worked with a Texas student organization to raise awareness of a growing concern.

How Snapchat can redeem itself in the eyes of marketers
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How Snapchat can redeem itself in the eyes of marketers

Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?

Pre-roll ads are the least interruptive, finds IPG study
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Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?
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Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?

Industry experts say the platform better gain more users if it wants to compete with its number one copier.

The Recommendation Engine: Arcana Academy's Kensy Reissig
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The Recommendation Engine: Arcana Academy's Kensy Reissig

When Kensy isn't binging on Netflix shows, she's following her favorite fashion brands such as Chanel and Pucci on Instagram.

How Arby's doubled its Facebook shares by playing with gamers
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How Arby's doubled its Facebook shares by playing with gamers

Agency Roar helps produce elaborate cardboard constructions that surprise and delight the niche audience.

The 'death of TV' may be further off than many think
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The 'death of TV' may be further off than many think

The hours of traditional TV people watch remains relatively unchanged by SVODs.

IBM study finds most people are disappointed with digital brand experiences
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IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Apple and Microsoft join Wendy's Twitter challenge to help teen win a year's worth of chicken nuggets
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Apple and Microsoft join Wendy's Twitter challenge to help teen win a year's worth of chicken nuggets

Brands, including Google and Amazon, show support for a 16-year-old's quest to break retweet record.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

Pop-Tarts, J├Ągermeister and Papa John's Pizza got in on the pranks on April Fools' Day.

Gotta have it? Why Pepsi's dud could slow the in-house stampede
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Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing the conversation.

The Recommendation Engine: White64's Mary Kate Gough
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The Recommendation Engine: White64's Mary Kate Gough

Whenever this social media specialist travels, which is a lot, she reads historical fiction on her Kindle or binges "Bates Motel" on Netflix.

'The Dude' is left without his Kenny Rogers in Sonos ad
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'The Dude' is left without his Kenny Rogers in Sonos ad

"Gutterballs" scene from "The Big Lebowski" is disappointing without good sound in Anomaly-crafted spot.

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'
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T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

Verizon attempts to win over consumers in the mobile carrier's Twitter replies.

Doner stages a walkout and audits salaries on Equal Pay Day
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Doner stages a walkout and audits salaries on Equal Pay Day

Creative agency will begin an "exhaustive" examination of its pay practices.

See which brands ran the most TV commercials last week
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See which brands ran the most TV commercials last week

Toyota aired 2,494 ads last week, while Allegra, IT Cosmetics and Geico made a comeback.