Content from our thought leader

Lalita Salgaokar

Contributor, Campaign

Lalita is an advertising writer and journalist based in New York City. She grew up in Mumbai and moved across continents 6 years ago, fueled with curiosity. That same curiosity has her questioning colleagues, seniors and her 5 year old dog. When she’s not asking questions or crafting advertising copy, she’s found at music concerts, buried in libraries or cooking up culinary storms in her Brooklyn apartment.

R/GA's Barry Wacksman on philosophy, strategy and building an agency
Share

R/GA's Barry Wacksman on philosophy, strategy and building an agency

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup
Share

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry.

Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)
Share

Cindy Gallop reveals the hardest part of running a sex startup (hint: it's you)

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

DDB's Keith Reinhard on McDonald's, jazz and balancing work with fatherhood
Share

DDB's Keith Reinhard on McDonald's, jazz and balancing work with fatherhood

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry

JWT's Matt Eastwood on ageism, assholes and the benefits of business attire
Share

JWT's Matt Eastwood on ageism, assholes and the benefits of business attire

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry

10 things your junior creatives aren't telling you
Share

10 things your junior creatives aren't telling you

Yes, they judge you for not doing work anymore, says this Code & Theory copywriter

Grey's Samira Ansari on life as a funny woman in advertising
Share

Grey's Samira Ansari on life as a funny woman in advertising

The latest in our series of interviews between a young copywriter and a senior creative about making it in the ad industry

DDB's Sonal Dabral on starting your career, choosing an agency and staying curious
Share

DDB's Sonal Dabral on starting your career, choosing an agency and staying curious

The first in a series of interviews between a young copywriter and a senior creative about making it in the advertising industry