Content from our thought leader

Ryan Lynch

Managing Partner, Beardwood & Co.

An adventurous problem solver with 20 years experience in innovation and branding, Ryan is described alternatively as "human caffeine" and a "wise old monk." Recognized as a fearless strategist inspired by juicy problems that frighten most, Ryan has partnered with clients spanning categories and continents, from consumer goods and new technologies to service brands, pharmaceuticals and multi-million dollar private jets.

At ?What If!, Ryan helped Astra Zeneca understand the needs of their schizophrenic patients; envisioned the future of banking for Citi; developed candy ideas with kids for Hershey's in India; and partnered with eBay to increase top buyer loyalty. Bringing passion with purpose to each project, Ryan spent 10 years leading branding and innovation projects at Landor where he developed global brands and new products for clients including Diageo, Blackberry, HBO, Pfizer and American Express.  Visit his profile on LinkedIn.

Evolution or extinction: The path to brand survival is fraught with peril
Share

Evolution or extinction: The path to brand survival is fraught with peril

Beardwood & Co. managing partner offers three strategies for success