Content from our thought leader

Dipti Bramhandkar

Head of Strategic Planning, Iris Worldwide

Dipti Bramhandkar has spent the past 15 years building great brands, big and small, through rigorous strategy.  Her previous experience includes senior strategy roles at BBDO, McCann Ericsson and Saatchi&Saatchi on a diverse set of categories including: CPMG, healthcare, fast food, automotive, telecoms, and the arts.  She currently heads the Planning Department at iris Worldwide. In her spare time, she writes plays and produces theater events.  

5 ways 'Hamilton' is winning the marketing game
Share

5 ways 'Hamilton' is winning the marketing game

Iris New York's head of planning outlines lessons from the Broadway hit

Why won't NPR love me back?
Share

Why won't NPR love me back?

A loyal listener wonders why her dutiful attention to the brand has gone unnoticed

3 things we learned from Cards Against Humanity in 2015
Share

3 things we learned from Cards Against Humanity in 2015

The 'party game for horrible people' has a lot to teach us about taking risks and throwing out the rule book