Content from our thought leader

Jim Cuene

President, GoKart Labs

Jim Cuene, President of digital innovation shop, GoKart Labs, is a modern marketer with deep understanding of how to build great brands in today's highly complex marketing landscape. Jim came to GoKart in 2013, following seven years as Director of Digital Marketing at General Mills where he oversaw digital strategy for top brands including Cheerios, Yoplait, Progresso, Nature Valley, Pillsbury, Betty Crocker. Prior to General Mills, Jim oversaw digital for companies such as American Express and Ameriprise Financial.

Content marketers: Think like a teacher
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Content marketers: Think like a teacher

The time is right for brands to deliver valuable educational experiences, writes the president of GoKart Labs