Content from our thought leader

Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO
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Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.

MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group
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MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.

Last chance to enter Media Week Awards 2017
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Last chance to enter Media Week Awards 2017

The deadline for entries to the Media Week Awards 2017 has been extended to 6 July.

Sainsbury's poised to award £115m media account to PHD in stunning U-turn
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Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
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No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.

Cannes Lions to launch committee in response to festival criticism
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Cannes Lions to launch committee in response to festival criticism

Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.

WPP and Omnicom discuss Cannes Lions rethink
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WPP and Omnicom discuss Cannes Lions rethink

WPP chief executive Sir Martin Sorrell and his Omnicom counterpart, John Wren, have talked about how the ad industry should rethink Cannes Lions or even push for its relocation to another city.

Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts
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Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts

Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year and WPP said "the jury is out" on its future participation.

Matt Bush takes sole charge of Google's UK agency sales
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Matt Bush takes sole charge of Google's UK agency sales

Matt Bush is to take sole charge of Google's agency ad sales operation in the UK.

Cannes Lions 'is anything but a party - it's serious business', Media Link's Kassan says
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Cannes Lions 'is anything but a party - it's serious business', Media Link's Kassan says

Cannes Lions "is anything but a party" and is one of the busiest, most efficient weeks of the year, according to Michael Kassan, the chairman of MediaLink.

Unilever bets on 'less is more' approach to marketing
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Unilever bets on 'less is more' approach to marketing

The move to use fewer agencies does not mean a decline in media spend, its top marketer tells Gideon Spanier.

Haymarket acquires British Media Awards and Digital Media Strategies
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Haymarket acquires British Media Awards and Digital Media Strategies

Haymarket Media Group has bought the British Media Awards and the Digital Media Strategies conference portfolio from Briefing Media.

News Corp complains to Europe about Google after WSJ suffers plunge in news referrals
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News Corp complains to Europe about Google after WSJ suffers plunge in news referrals

News Corp has made a complaint about Google to the European Commission after the Wall Street Journal saw a plunge in referrals by the search engine's news service.

Oath names Flint to run European ad sales and Clarkson to head UK
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Oath names Flint to run European ad sales and Clarkson to head UK

Oath has named Stuart Flint as head of European sales and Nigel Clarkson to run UK sales at the combined AOL-Yahoo business.

Watershed moment for media shops, Sorrell says
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Watershed moment for media shops, Sorrell says

Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said.

The election result is a wake-up call for news brands
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The election result is a wake-up call for news brands

The strong youth turnout should be a wake-up call for news brands, especially those with an inflated sense of their own influence after Brexit.

Virgin Media signs up to Sky AdSmart as rivals unite on addressable TV
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Virgin Media signs up to Sky AdSmart as rivals unite on addressable TV

Advertisers will be able to use Sky's AdSmart to target Virgin Media's TV viewers after the rival platforms agreed a long-anticipated deal.

Buhlmann warns of global 'caution' as Dentsu Aegis forecasts slowing ad market
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Buhlmann warns of global 'caution' as Dentsu Aegis forecasts slowing ad market

Dentsu Aegis Network has warned of "caution" among advertisers as it downgraded its growth forecast for the global ad market to 3.8% this year.

Agencies go on counter-attack over 'conflicts' in media auditing
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Agencies go on counter-attack over 'conflicts' in media auditing

Media agencies have gone on the counter-attack in the transparency debate, demanding advertisers and auditors address potential "conflicts of interest" over media auditing.

How to win a Media Week Award - the experts' view
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How to win a Media Week Award - the experts' view

The Media Week Awards are the biggest and most highly prized awards in UK commercial media because they are judged by the toughest critics - the industry's leaders.