Content from our thought leader

I-Hsien Sherwood

Creative Editor, Campaign US

I-Hsien Sherwood is a journalist and writer living in Brooklyn. He is an unsparing editor, a punctuation fundamentalist and a great judge of character. Previously, he was a reporter with Mediaplanet and the senior editor of the news startup Latin Post.

Timed to Trump inauguration, Johnnie Walker revisits an ode to American inclusivity
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Timed to Trump inauguration, Johnnie Walker revisits an ode to American inclusivity

Anomaly creates music video for Guthrie classic with LA band Chicano Batman

Blue Apron aims for the farmer's market crowd with Droga5
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Blue Apron aims for the farmer's market crowd with Droga5

The recipe delivery service is positioning itself as an alternative to processed foods

How Deutsch increased sales of Angel Soft with stories of single parents
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How Deutsch increased sales of Angel Soft with stories of single parents

Viewers flocked to inclusive, emotional spots, and sales of the toilet paper rose 6 percent.

GE ignites a stuntman to prove you can fight fire with fire
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GE ignites a stuntman to prove you can fight fire with fire

BBDO New York's popular "Unimpossible Missions" series returns with a new saying to test

Last year's Super Bowl advertisers tried hard to be funny, and failed, study says
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Last year's Super Bowl advertisers tried hard to be funny, and failed, study says

Online shares of ads from Super Bowl 50 dropped 17 percent from 2015.

My career in 5 executions: Argonaut's Hunter Hindman
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My career in 5 executions: Argonaut's Hunter Hindman

From jump scares to mechs with jump jets, Argonaut's CCO tries to spot ideas hidden everywhere

In Minneapolis, ad agencies partner to foster a diverse creative community
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In Minneapolis, ad agencies partner to foster a diverse creative community

Rather than competing for talent, Fallon, BBDO and other local agencies hope to grow the entire pool

When kids cry, dads reach for Angel Soft
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When kids cry, dads reach for Angel Soft

Deutsch continues inclusive campaign that completely ignores tushies

An immigrant's struggles mirror his future success in University of Phoenix ad
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An immigrant's struggles mirror his future success in University of Phoenix ad

ICU director plays himself in uplifting Grammys spot by 180LA

Nike and Apple Watch "The man who kept running" by Wieden & Kennedy Portland
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Nike and Apple Watch "The man who kept running" by Wieden & Kennedy Portland

Kevin Hart can't ignore the daily chirping of his Apple Watch Nike+ in this series of ads from Wieden & Kennedy Portland that takes its inspiration from the athletic adventures of Forrest Gump.

Kevin Hart channels Forrest Gump at the urging of his Nike-branded Apple Watch
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Kevin Hart channels Forrest Gump at the urging of his Nike-branded Apple Watch

W+K Portland tells a story of wilderness survival and a majestic beard

Red Robin torpedoes hipster man buns in ad for breadless burgers
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Red Robin torpedoes hipster man buns in ad for breadless burgers

KBS hopes consumers will equate the regrettable hair trend with carb overload

How the Jolly Green Giant became a real man again
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How the Jolly Green Giant became a real man again

Deutsch NY's redesign has a distinctly analog appeal, and a real-life tough guy in the lead role

My career in 5 executions: Eric Kallman
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My career in 5 executions: Eric Kallman

From Old Spice to old composers, Erich & Kallman's co-founder creates work he'd like in another life

John Malkovich and Squarespace "Make your next move" by JohnXHannes
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John Malkovich and Squarespace "Make your next move" by JohnXHannes

John Malkovich and Squarespace have teamed up for a long-form ad that documents the actor's struggle to transition into a fashion designer.

Being John Malkovich is no match for a good website, says Squarespace
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Being John Malkovich is no match for a good website, says Squarespace

New long-form ad shows actor's struggle to transition into a fashion designer

The Jolly Green Giant shows his new face in first work from Deutsch
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The Jolly Green Giant shows his new face in first work from Deutsch

The 90-year-old mascot undergoes his latest full redesign

Red Cross Flanders "Merry Christmas from Syria" by Duval Guillaume
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Red Cross Flanders "Merry Christmas from Syria" by Duval Guillaume

Dean Martin's Let It Snow! is an incongruous but fitting tune for the soundtrack of the latest work from The Red Cross, in aid of the people of Syria.

A photo helps a father show acceptance in Kodak brand film
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A photo helps a father show acceptance in Kodak brand film

Camera company finds more contemporary image in Eskimo studios work

Our readers' 10 favorite ads of 2016
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Our readers' 10 favorite ads of 2016

Which ads were viewed the most in 2016? Puppies, puns and politics, of course.