Content from our thought leader

I-Hsien Sherwood

Creative Editor, Campaign US

I-Hsien Sherwood is a journalist and writer living in Brooklyn. He is an unsparing editor, a punctuation fundamentalist and a great judge of character. Previously, he was a reporter with Mediaplanet and the senior editor of the news startup Latin Post.

The best ad campaigns for Pride Month 2017
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The best ad campaigns for Pride Month 2017

From big brands to nonprofit partnerships, the LGBTQ community gets its due.

Chatbot builders make cheerful algorithms available to the masses
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Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

Spotify ads are 25 percent more effective than average, study says
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Spotify ads are 25 percent more effective than average, study says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

See the most heartwarming Father's Day ads of 2017
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See the most heartwarming Father's Day ads of 2017

This year, everyone has fond (and not so fond) memories about the man who raised them.

BBDO New York's creative residency program goes nationwide
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BBDO New York's creative residency program goes nationwide

In its third year, the program expands its reach, as well as the definition of agency diversity.

Dairy Queen's latest spot drives a spike in searches for a 135-year-old French word
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Dairy Queen's latest spot drives a spike in searches for a 135-year-old French word

Barkley drags "cloche" out of the 19th Century and into the social spotlight.

5 Cannes contenders you've probably never heard of
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5 Cannes contenders you've probably never heard of

Keep an eye on these deserving Cannes entries that might not be on your radar.

New banner ad from Jaguar Land Rover lets you test drive a car from your phone
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New banner ad from Jaguar Land Rover lets you test drive a car from your phone

Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.

Kenneth Parcell from '30 Rock' is a joyful spokesman for Baskin-Robbins
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Kenneth Parcell from '30 Rock' is a joyful spokesman for Baskin-Robbins

22squared unleashes Jack McBrayer's infectious glee in summer campaign.

My career in 5 executions: David Baldwin
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My career in 5 executions: David Baldwin

From The One Club to beer with a purpose, Baldwin&'s founder David Baldwin connects brands with customers that share their values.

Democrats bring deep pockets to Georgia's congressional runoff
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Democrats bring deep pockets to Georgia's congressional runoff

After losses in Kansas and Montana, the Democratic Congressional Campaign Committee is funding the costliest House race ever.

Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film
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Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film

BETC Paris follows up 2014's "The Big Leap" with another epic journey that occurs in the blink of an eye.

Portable pirate radios from Isobar keep cyclists safe on the road
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Portable pirate radios from Isobar keep cyclists safe on the road

Brazil's 98FM lets bikers hijack its airwaves to keep oblivious drivers at bay.

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
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On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

Digital 40 Over 40 honorees reminisce about the future of marketing
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Digital 40 Over 40 honorees reminisce about the future of marketing

A few of the industry's most successful digital pioneers wax nostalgic about "killer apps" and missed opportunities.

Apple urges Android users to switch to iPhone with fun digital spots
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Apple urges Android users to switch to iPhone with fun digital spots

Jumping to iOS looks easy in new "Why Switch" online campaign.

MailChimp enlists a black hole for the next phase of its quirky campaign
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MailChimp enlists a black hole for the next phase of its quirky campaign

Droga5 continues "Did You Mean MailChimp" with new online B-to-B spots.

The class of 2017 wants it all: Work-life balance and a well-paid future
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The class of 2017 wants it all: Work-life balance and a well-paid future

Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.

Telemundo begins its first World Cup campaign with only 13 months to go
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Telemundo begins its first World Cup campaign with only 13 months to go

Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.

David Hasselhoff becomes the first mayor of Funner, California for Harrah's Resort
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David Hasselhoff becomes the first mayor of Funner, California for Harrah's Resort

San Diego-based agency i.d.e.a. takes "fun" to a new level and recruits The Hoff for political office.