Content from our thought leader

I-Hsien Sherwood

Creative Editor, Campaign US

I-Hsien Sherwood is a journalist and writer living in Brooklyn. He is an unsparing editor, a punctuation fundamentalist and a great judge of character. Previously, he was a reporter with Mediaplanet and the senior editor of the news startup Latin Post.

Tecate pits Sylvester Stallone and Canelo Álvarez in a battle of boldness
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Tecate pits Sylvester Stallone and Canelo Álvarez in a battle of boldness

The brand's spokesmen face off in spots leading up to the boxing champion's next bout.

FTC warns influencers and brands to make sponsorships clear
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FTC warns influencers and brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.

My career in 5 executions: Pinterest's Alastair Cotterill
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My career in 5 executions: Pinterest's Alastair Cotterill

From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.

Pornhub creates app to censor nude selfies, with hilarious results
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Pornhub creates app to censor nude selfies, with hilarious results

The edited images probably won't fly with HR, but they can get past social media filters.

Panasonic brings a beautiful film trailer fusion to hi-def screens
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Panasonic brings a beautiful film trailer fusion to hi-def screens

Brave and Framestore show off their cinematic chops with movie-quality visual effects.

Innocean runs a Hyundai spot, and its sequel, in the same commercial break
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Innocean runs a Hyundai spot, and its sequel, in the same commercial break

Hybrid lovers sing the blues in one ad, and get their problems solved in the next.

The Art of the Fail: Why attention is the only currency that matters
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The Art of the Fail: Why attention is the only currency that matters

Bad publicity is harder to come by, no matter how hard you try.

My career in 5 executions: Translation's John Norman
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My career in 5 executions: Translation's John Norman

From HP picture frames to Nike's World Cup anthem, Translation's CCO never tires of thinking about the human condition.

HGTV's Property Brothers don shiny suits to sing lifehacks for Esurance
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HGTV's Property Brothers don shiny suits to sing lifehacks for Esurance

Twin real estate experts try musical styles on for size for Leo Burnett Chicago

Mobile apps dominate smartphone screen time, but fewer apps share in the bounty
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Mobile apps dominate smartphone screen time, but fewer apps share in the bounty

An eMarketer analysis predicts a smaller number of popular apps will snag an ever-growing chunk of users' time.

A giant, talking molar tells the 'Inconvenient Tooth' about toothpaste
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A giant, talking molar tells the 'Inconvenient Tooth' about toothpaste

Animated film is 72andSunny's first work for Hello products.

Meet Amanda, the hilarious, potty-mouthed face of female condoms
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Meet Amanda, the hilarious, potty-mouthed face of female condoms

New Honor Society gives a candid lesson about the birds and bees for Veru Healthcare.

Chobani and Michel Gondry make music with smoothie ingredients
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Chobani and Michel Gondry make music with smoothie ingredients

Leading Greek yogurt brand taps staff to play "What the world needs now" with produce in new ad from W+K.

Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO
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Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

Taco Bell is shifting its ad spend from digital to TV
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Taco Bell is shifting its ad spend from digital to TV

At 4A's Transformation, CMO Marisa Thalberg said the brand has to "figure out how to use digital more effectively."

Incoming 4A's CEO Marla Kaplowitz promises to 'repair' relations with ANA
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Incoming 4A's CEO Marla Kaplowitz promises to 'repair' relations with ANA

Taking over from Nancy Hill next month, Kaplowitz says she will focus on listening to members.

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth
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Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.

Life is exhilarating and bright in latest film for Apple Watch Series 2
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Life is exhilarating and bright in latest film for Apple Watch Series 2

Beyoncé and Kendrick Lamar set the mood in spot focused on features and fun.

The Best April Fools' ads of 2017
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The Best April Fools' ads of 2017

From muddy puppies vying to be number 1 to wearable tech that tracks number 2, happy April 1st!

A hopeful ostrich takes flight in inspirational Samsung Galaxy S8 spot
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A hopeful ostrich takes flight in inspirational Samsung Galaxy S8 spot

Leo Burnett Chicago helps a flightless bird soar to new heights with some tech motivation.