Content from our thought leader

I-Hsien Sherwood

Creative Editor, Campaign US

I-Hsien Sherwood is a journalist and writer living in Brooklyn. He is an unsparing editor, a punctuation fundamentalist and a great judge of character. Previously, he was a reporter with Mediaplanet and the senior editor of the news startup Latin Post.

Brawny profiles more accomplished women in #StrengthHasNoGender redux
Share

Brawny profiles more accomplished women in #StrengthHasNoGender redux

Cutwater continues Women's History Month campaign for 2nd year, redesigns packaging

Why the president of PepsiCo's global beverage group fired a recruiter
Share

Why the president of PepsiCo's global beverage group fired a recruiter

Brands must fight "unconscious, built-in bias at every level," says the soft drink giant's Brad Jakeman

Why ads for mobile games sacrifice creativity for effectiveness
Share

Why ads for mobile games sacrifice creativity for effectiveness

With billions of dollars in revenue at stake, reeling in players is more important than inspiring them.

Cinematic "Ghost Recon" trailer blurs the line between justice and vengeance
Share

Cinematic "Ghost Recon" trailer blurs the line between justice and vengeance

DDB Paris recruits "Die Hard" director for bloody and brutal short film

Hyatt's Oscars ad tells the world what it needs right now is new friends
Share

Hyatt's Oscars ad tells the world what it needs right now is new friends

MullenLowe makes the hotel chain's first TV spot in a decade an ode to an international perspective

My career in 5 executions: Joan's Jaime Robinson
Share

My career in 5 executions: Joan's Jaime Robinson

From LEGO to Intel, Joan's CCO makes work audiences can make their own

Gerry Graf goes forehead to forehead with Paul Cezanne
Share

Gerry Graf goes forehead to forehead with Paul Cezanne

The AICP call for entries pit Graf, Susan Credle and Jeff Kling against modern masters with hilarious results

Droga5 cranks MailChimp rhyming campaign to 11
Share

Droga5 cranks MailChimp rhyming campaign to 11

MaleCrimp, FailChips and SnailPrimp follow singing "MailShrimp" campaign launch

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign
Share

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.

As soda sales slump, 7UP tries bringing booze to the party
Share

As soda sales slump, 7UP tries bringing booze to the party

Deutsch, Richards Group help the brand with a bold pivot in search of new customers.

Can a return to nudity save Playboy in an age of shareable media?
Share

Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

My career in 5 executions: BBH's John Patroulis
Share

My career in 5 executions: BBH's John Patroulis

Whether it's Unilever, Xbox or Adidas, BBH NY's creative chairman sticks to one simple rule: No one cares what a company has to say.

Teenage Luddites bond over a phoneless moment in Levi's latest
Share

Teenage Luddites bond over a phoneless moment in Levi's latest

FCB West spot that portrays smartphones as overrated get plenty of social media placement

Tech savvy cows create virtual reality escapades for Chick-fil-A
Share

Tech savvy cows create virtual reality escapades for Chick-fil-A

First work from McCann NY makes TV debut during Grammy Awards

Paris ramps up 2024 Olympic bid with English tagline, #MadeforSharing
Share

Paris ramps up 2024 Olympic bid with English tagline, #MadeforSharing

The Games, and Paris itself, belong to everyone, says anthem video from BETC Paris

The fashion world looks more inclusive in Maybelline branded content series
Share

The fashion world looks more inclusive in Maybelline branded content series

Video network M2M shows that models needn't be thin, straight and white

Mortal enemies get petty in hilarious 'Halo Wars 2' send-ups
Share

Mortal enemies get petty in hilarious 'Halo Wars 2' send-ups

215McCann pits Captain Cutter and General Atriox in a battle of wits over a '93 hatchback.

BETC Paris delivers another gem with deadpan rock mockumentary
Share

BETC Paris delivers another gem with deadpan rock mockumentary

Branded film makes Ibis Hotels the star of art-house spoof.

My career in 5 executions: Preacher's Rob Baird
Share

My career in 5 executions: Preacher's Rob Baird

From Truth to Tommy John, collaboration is key to storytelling for Preacher CCO.

What's in a name? BBDO campaign aims to put more women on the map
Share

What's in a name? BBDO campaign aims to put more women on the map

Agency initiative seeks gender parity in the names of roads and monuments.