Content from our thought leader

Brittaney Kiefer

Creative / digital editor

Brittaney Kiefer is the digital and creativity editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Ikea turns 30: our favourite UK ads from the creative retailer
Share

Ikea turns 30: our favourite UK ads from the creative retailer

Ikea has built a reputation for pushing creative boundaries in advertising and marketing. Campaign looks back at some of its best ads as the brand marks 30 years in the UK.

This taboo-breaking Bodyform and Libresse ad shows real period blood for the first time
Share

This taboo-breaking Bodyform and Libresse ad shows real period blood for the first time

Feminine care brands Bodyform and Libresse show menstrual blood realistically for the first time in a global ad campaign aiming to smash taboos around periods.

How Blackcurrant Tango created an advertising classic - and what creatives can learn 20 years later
Share

How Blackcurrant Tango created an advertising classic - and what creatives can learn 20 years later

On the 20th anniversary of Blackcurrant Tango's 'St George', one of the most popular ads of all time, Brittaney Kiefer speaks to one of its copywriters about what creatives can learn from its legacy.

Gondry directs John Lewis Christmas ad
Share

Gondry directs John Lewis Christmas ad

Michel Gondry, the Oscar-winning French director known for feature films such as Eternal Sunshine of the Spotless Mind and The Science of Sleep, has directed this year's John Lewis Christmas ad through Partizan.

Beyoncé lends protest anthem to Project Everyone campaign for girls' equality
Share

Beyoncé lends protest anthem to Project Everyone campaign for girls' equality

A chorus of girls raise their voices to Beyoncé's protest song Freedom in a campaign launching on International Day of the Girl to back the UN's Global Goals for Sustainable Development.

BETC expands to LA by co-creating new fitness platform
Share

BETC expands to LA by co-creating new fitness platform

BETC is expanding to the US with an office in Los Angeles that will be focused on creating cultural products for brands.

Ringan Ledwidge on how clowns helped him keep his creative faith
Share

Ringan Ledwidge on how clowns helped him keep his creative faith

A week after the release of his new Audi ad, top commercials director Ringan Ledwidge talks to Brittaney Kiefer about directing clowns for the first time and how creatives can make good work in the face of pressure.

Sobral leaves R/GA London
Share

Sobral leaves R/GA London

Rodrigo Sobral, the vice-president and executive creative director of R/GA London, has left the agency.

AKQA London creative chief Deakin departs
Share

AKQA London creative chief Deakin departs

Wayne Deakin, executive creative director of AKQA London, has resigned after less than two years in the role.

Ronaldo performs new football move in EA Sports' Fifa 18 campaign
Share

Ronaldo performs new football move in EA Sports' Fifa 18 campaign

EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game.

Audi sends in the clowns for big-budget tech campaign
Share

Audi sends in the clowns for big-budget tech campaign

Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign.

This London district could be the new affordable home for creatives
Share

This London district could be the new affordable home for creatives

A real estate developer is designing a district in London for the creative industries, aiming to provide affordable workspaces and a new cultural destination in the capital.

Turkey of the week: McConaughey fails to impress in macho Wild Turkey ad
Share

Turkey of the week: McConaughey fails to impress in macho Wild Turkey ad

Brittaney Kiefer thinks Wild Turkey hasn't got its money's worth from last year's multimillion-dollar deal signing Matthew McConaughey as the brand's creative director.

Toyota shifts gears to hybrid in first campaign by The & Partnership
Share

Toyota shifts gears to hybrid in first campaign by The & Partnership

Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month.

'No room for assholes': how Sara Tate plans to revitalise TBWA\London
Share

'No room for assholes': how Sara Tate plans to revitalise TBWA\London

Sara Tate is the final piece in TBWA\London's management trio looking to bring back the agency's mojo. She talks to Campaign about her plans.

Famous Five go on a rail adventure in nostalgic GWR campaign
Share

Famous Five go on a rail adventure in nostalgic GWR campaign

Great Western Railway has revived children's book characters The Famous Five in an animated brand campaign aiming to spark people's love for rail travel.

TBWA\London completes new management trio with Tate as CEO
Share

TBWA\London completes new management trio with Tate as CEO

TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.

Guinness depicts real-life Los Angeles cowboys in stirring new ad
Share

Guinness depicts real-life Los Angeles cowboys in stirring new ad

Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made of more" campaign.

Naomi Campbell fronts karaoke squad for H&M ad campaign
Share

Naomi Campbell fronts karaoke squad for H&M ad campaign

Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign.

Absolut issues creative call to arms for a better world
Share

Absolut issues creative call to arms for a better world

Absolut champions the belief that creativity can change the world in a new global campaign launching today.