Content from our thought leader

Brittaney Kiefer

Digital editor

Brittaney Kiefer is the digital and creativity editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Always ad '#LikeAGirl' returns to fight girls' fear of failure
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Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Always '#LikeAGirl' returns to fight girls' fear of failure
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Always '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

Five top directors review their first ads, plus the advice they wish they'd known then
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Five top directors review their first ads, plus the advice they wish they'd known then

Brittaney Kiefer asked five directors to revisit the first ads they made. Frederic Planchon, Sara Dunlop, Sam Brown, Jim Gilchrist and Noah Harris talk learning the ropes, shooting without permits, and making your own opportunities.

How animators and artisan bakers made Channel 4's delicious Bake Off ad
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How animators and artisan bakers made Channel 4's delicious Bake Off ad

Bakers and animators laboured side-by-side for the new Great British Bake Off trailer, which includes 335 baked characters made with 500 eggs, 28kg of sugar and 50kg of flour.

Twitter creators join global video relay from Sydney to Vancouver
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Twitter creators join global video relay from Sydney to Vancouver

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social media platform.

Channel 4 promotes Tonge to creative chief
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Channel 4 promotes Tonge to creative chief

Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency.

Turkey of the week: Huawei "#GirlPowered" by i-D Creative
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Turkey of the week: Huawei "#GirlPowered" by i-D Creative

Brittaney Kiefer cringed all the way through Huawei's film about tech-savvy fashionistas.

'This girl can' goes international with campaign for Australian women
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'This girl can' goes international with campaign for Australian women

Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active.

Sharon Horgan on confidence, creativity and closing the gender gap
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Sharon Horgan on confidence, creativity and closing the gender gap

Catastrophe star Sharon Horgan acts, writes and directs - and now she is bringing her comedic touch to brands. She tells Brittaney Kiefer about new projects and her efforts to develop more female directors.

TBWA\London boosts senior staff line-up with Jex and Vogt
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TBWA\London boosts senior staff line-up with Jex and Vogt

TBWA\London has poached Saatchi & Saatchi creative chief Andy Jex and MullenLowe head of strategy Anna Vogt in a bid to revamp the agency.

A giant Game of Thrones tapestry is the centre of Tourism Ireland's campaign
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A giant Game of Thrones tapestry is the centre of Tourism Ireland's campaign

Tourism Ireland is creating a giant medieval tapestry depicting scenes from Game of Thrones as the HBO show airs its seventh series.

This freelance creative is trying to shake up the gig economy
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This freelance creative is trying to shake up the gig economy

Casey Bird, the president of women's mentorship organisation SheSays, is trying to improve the relationship between agencies and freelancers with a new reviews platform.

How Jayanta Jenkins is helping Twitter find its voice
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How Jayanta Jenkins is helping Twitter find its voice

Fresh from a Cannes Lions victory, Twitter's global group creative director tells Brittaney Kiefer how he is defining the brand with a social purpose.

Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother
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Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother

Vauxhall is taking a creative shift in its advertising with its first campaign by Mother, which features pyjama-clad mums strutting through school gates and supermarkets.

The xx's new music video is also a Calvin Klein ad
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The xx's new music video is also a Calvin Klein ad

Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing.

Pick of the week: Pride in London "Love happens here" by WCRS
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Pick of the week: Pride in London "Love happens here" by WCRS

Brittaney Kiefer is heartened by Pride in London's biggest-ever campaign.

Mother backs VR and AR start-up
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Mother backs VR and AR start-up

Creative agency Mother has invested in Dream Reality Interactive, an AR and VR start-up.

View all the Grand Prix winners from Cannes Lions 2017
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View all the Grand Prix winners from Cannes Lions 2017

Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.

Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft
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Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft

Channel 4's "We're the superhumans" campaign for the Paralympics took home two gold Lions for Film Craft at the Cannes Lions International Festival of Creativity.

Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films
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Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films

The creative director behind Channel 4's "We're the superhumans" and sibling directing duo The Mundo Sisters took home top awards at the inaugural VOWSS showcase at Cannes Lions, which recognises the best short films and advertising from women.