Content from our thought leader

Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Are tech brands driving us into a responsible future?
Share

Are tech brands driving us into a responsible future?

Grassroots movements aren't what they used to be. I'm barely over finding out a PR agency had a hand in the supposed spontaneous campaign to bring back the Wispa bar in 2007...

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work
Share

Inside intelligence: How Publicis Groupe will make its AI platform Marcel work

Carla Serrano explains the thinking behind Marcel, Publicis Groupe's controversial AI platform.

Publicis sets up AI incubator for Marcel
Share

Publicis sets up AI incubator for Marcel

Publicis Groupe has launched an incubator to test the types of services its artificial-intelligence platform, Marcel, will offer brands.

Publicis Groupe gives Steve King responsibility for entire UK business
Share

Publicis Groupe gives Steve King responsibility for entire UK business

Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK.

The point of going your own way
Share

The point of going your own way

When entrepreneurial ad execs launch their own shops, the last thing they want to talk about is making money.

Mother elevates new generation of partners to run London
Share

Mother elevates new generation of partners to run London

Mother has appointed Ana Balarin, Chris Gallery, Hermeti Balarin, and Katie Mackay as equity partners of its London agency to lead the shop in its next stage of evolution.

Publicis Groupe appoints CSR champion at the highest level to spearhead change
Share

Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe has expanded the responsibilities of secretary general Anne-Gabrielle Heilbronner to include CSR and The Women's Forum for the Economy and Society.

Conor McNicholas exits The & Partnership as content arm moves in with CHI
Share

Conor McNicholas exits The & Partnership as content arm moves in with CHI

Conor McNicholas has left The & Partnership, as its content agency AllTogetherNow moves into its ad shop CHI & Partners.

MediaCom snatches $400m global Richemont business from Publicis
Share

MediaCom snatches $400m global Richemont business from Publicis

Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending its relationship with Publicis Media.

Facebook profits rise 70% as it hits 2bn monthly users
Share

Facebook profits rise 70% as it hits 2bn monthly users

Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as its profits climbed 71%, but the platform warned the rise of video on the platform could slow growth.

ITV ad revenue decline eases slightly in second quarter
Share

ITV ad revenue decline eases slightly in second quarter

ITV's TV ad revenue declined by 7% year on year between March and June 2017, although that was a slight improvement on the 9% decline reported in the first three months.

Say goodbye to downtrodden mums in ads
Share

Say goodbye to downtrodden mums in ads

The industry is expected to see new rules on gender stereotyping in advertising following the release of an ASA report. It's about time.

George Osborne warns adland to 'make its voice heard'
Share

George Osborne warns adland to 'make its voice heard'

George Osborne, the editor of the London Evening Standard, has implored the advertising industry to make its voice heard during the Brexit negotiations.

No longer should we expect the unexpected
Share

No longer should we expect the unexpected

In a post-privacy world, man and machine are getting to know us all better. Being surprised by what people think might be a thing of the past.

Maurice Lévy: I was expecting much more controversy over awards pullout
Share

Maurice Lévy: I was expecting much more controversy over awards pullout

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

Just 22% of women wish more women of colour were in power, research finds
Share

Just 22% of women wish more women of colour were in power, research finds

Less than a quarter of women (22%) wish more women of colour were in positions of power, despite more than 50% believing in the importance of having a diverse leadership to learn from, new research has found.

Weber Shandwick and ActionAid pick up only UK Glass Lion nomination
Share

Weber Shandwick and ActionAid pick up only UK Glass Lion nomination

Weber Shandwick London was the only UK agency to make this year's Cannes Lions shortlist for an ActionAid ad promoting awareness of female genital mutilation.

Steve Williams moves from Maxus to Essence as North America CEO
Share

Steve Williams moves from Maxus to Essence as North America CEO

Execs join WPP's media agency ahead of MEC merger with Maxus.

Nick Baughan moves to Essence as EMEA CEO
Share

Nick Baughan moves to Essence as EMEA CEO

Essence, the WPP media agency, has appointed Maxus leaders Nick Baughan and Steve Williams as chief executives of EMEA and North America respectively.

The invisible election: how big data replaced the big idea
Share

The invisible election: how big data replaced the big idea

Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority.