Content from our thought leader

Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Guardian pins hopes on branded content
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Guardian pins hopes on branded content

Guardian Labs differs from its rivals thanks to an editorial approach, executive editor Imogen Fox tells Maisie McCabe.

AMV BBDO and 4Creative storm Creative Circle Awards
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AMV BBDO and 4Creative storm Creative Circle Awards

Abbott Mead Vickers BBDO picked up the Gold of Golds and the Most Creative Agency gong at the Creative Circle Awards last night, while 4Creative claimed the Champions of Creativity title.

Publicis Groupe refutes accounting allegation
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Publicis Groupe refutes accounting allegation

The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Lori Senecal to leave CP+B at the end of 2017
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Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

Publicis Groupe refutes accounting allegation
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Publicis Groupe refutes accounting allegation

Publicis Groupe has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Was RB's adspend really not working?
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Was RB's adspend really not working?

Wieden & Kennedy's loss of Finish and Nurofen highlights advertisers' ongoing struggle to juggle brand-building and short-term sales.

Lori Senecal to leave CP&B at the end of 2017
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Lori Senecal to leave CP&B at the end of 2017

Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

Is it ethical for media owners to target people by emotion?
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Is it ethical for media owners to target people by emotion?

Facebook is under fire after a newspaper probe but, arguably, this tactic isn't new.

Ogilvy expands consultancy division with London office
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Ogilvy expands consultancy division with London office

Ogilvy is bringing its consultancy OgilvyRed to the EMEA region with the launch of a London office.

Will Cannes winners prove their worth?
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Will Cannes winners prove their worth?

Picking up cheap PR points, rather than affecting the bottom line, risks becoming the new gold standard in an era of budget cuts.

British Airways returns to Ogilvy as part of WPP win
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British Airways returns to Ogilvy as part of WPP win

British Airways is understood to have appointed a WPP team to handle its entire integrated creative, loyalty and media account.

FCB Inferno promotes Vicki Holgate to CSO
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FCB Inferno promotes Vicki Holgate to CSO

FCB Inferno has promoted executive planning director Vicki Holgate to chief strategy officer ahead of Giles Hedger's departure to M&C Saatchi.

Hedger leaves FCB Inferno to be M&C Saatchi CEO
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Hedger leaves FCB Inferno to be M&C Saatchi CEO

M&C Saatchi London has hired Giles Hedger, chief strategy officer at FCB Inferno, as its chief executive.

Let's look forward, but outwards too
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Let's look forward, but outwards too

Sarah Golding's future-facing agenda as IPA president focuses rightly on technology but also on fighting the advertising industry's corner.

M&C Saatchi lined up for Tory election campaign
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M&C Saatchi lined up for Tory election campaign

M&C Saatchi is understood to be in talks about working on the Conservative Party's general election campaign.

We must play our part for the ASA to do its job
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We must play our part for the ASA to do its job

The advertising watchdog needs resource to continue its work as its remit widens - Google and Facebook's commitment is at least a good start.

Havas UK revenue growth slows in Q1
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Havas UK revenue growth slows in Q1

Havas' UK revenue declined by 0.5% year on year to €60m in the first three months of 2017, although it rose slightly on an organic basis, as the group's global revenue rose 2.6% year on year to €519m.

Channel 4 kicks off search for £8m Bake Off sponsor
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Channel 4 kicks off search for £8m Bake Off sponsor

Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package.

Giffgaff makes a splash with epic new ad
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Giffgaff makes a splash with epic new ad

Giffgaff has launched a major new ad - a 90-second spot from Who Wot Why's Sean Thompson, Matt Gooden and Ben Walker.

Lida promotes Claire Cootes to MD
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Lida promotes Claire Cootes to MD

Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been appointed founding partner of Lida New York.