Content from our thought leader

Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Conor McNicholas exits The & Partnership as content arm moves in with CHI
Share

Conor McNicholas exits The & Partnership as content arm moves in with CHI

Conor McNicholas has left The & Partnership, as its content agency AllTogetherNow moves into its ad shop CHI & Partners.

MediaCom snatches $400m global Richemont business from Publicis
Share

MediaCom snatches $400m global Richemont business from Publicis

Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending its relationship with Publicis Media.

Facebook profits rise 70% as it hits 2bn monthly users
Share

Facebook profits rise 70% as it hits 2bn monthly users

Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as its profits climbed 71%, but the platform warned the rise of video on the platform could slow growth.

ITV ad revenue decline eases slightly in second quarter
Share

ITV ad revenue decline eases slightly in second quarter

ITV's TV ad revenue declined by 7% year on year between March and June 2017, although that was a slight improvement on the 9% decline reported in the first three months.

Say goodbye to downtrodden mums in ads
Share

Say goodbye to downtrodden mums in ads

The industry is expected to see new rules on gender stereotyping in advertising following the release of an ASA report. It's about time.

George Osborne warns adland to 'make its voice heard'
Share

George Osborne warns adland to 'make its voice heard'

George Osborne, the editor of the London Evening Standard, has implored the advertising industry to make its voice heard during the Brexit negotiations.

No longer should we expect the unexpected
Share

No longer should we expect the unexpected

In a post-privacy world, man and machine are getting to know us all better. Being surprised by what people think might be a thing of the past.

Maurice Lévy: I was expecting much more controversy over awards pullout
Share

Maurice Lévy: I was expecting much more controversy over awards pullout

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

Just 22% of women wish more women of colour were in power, research finds
Share

Just 22% of women wish more women of colour were in power, research finds

Less than a quarter of women (22%) wish more women of colour were in positions of power, despite more than 50% believing in the importance of having a diverse leadership to learn from, new research has found.

Weber Shandwick and ActionAid pick up only UK Glass Lion nomination
Share

Weber Shandwick and ActionAid pick up only UK Glass Lion nomination

Weber Shandwick London was the only UK agency to make this year's Cannes Lions shortlist for an ActionAid ad promoting awareness of female genital mutilation.

Steve Williams moves from Maxus to Essence as North America CEO
Share

Steve Williams moves from Maxus to Essence as North America CEO

Execs join WPP's media agency ahead of MEC merger with Maxus.

Nick Baughan moves to Essence as EMEA CEO
Share

Nick Baughan moves to Essence as EMEA CEO

Essence, the WPP media agency, has appointed Maxus leaders Nick Baughan and Steve Williams as chief executives of EMEA and North America respectively.

The invisible election: how big data replaced the big idea
Share

The invisible election: how big data replaced the big idea

Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority.

AMV CEO Pearman takes TBWA Asia president role
Share

AMV CEO Pearman takes TBWA Asia president role

Ian Pearman, chief executive of Abbott Mead Vickers BBDO, is moving to Singapore to be president of TBWA Asia as Cilla Snowball returns to run AMV.

For some agencies, the only way is Essex
Share

For some agencies, the only way is Essex

A creative start-up heading for Canvey instead of Cannes shows how hard independent shops are finding it keeping up with the networks.

It's our duty to consider our effect on the young
Share

It's our duty to consider our effect on the young

Advertising can influence the self-esteem of not just girls but boys too. The AA is widening its work in this area.

Will the Vivendi/Havas deal encourage more mega-mergers?
Share

Will the Vivendi/Havas deal encourage more mega-mergers?

Or could the consulting and IT giants be doing most of the buying in marketing?

Labour Party meets Trevor Beattie
Share

Labour Party meets Trevor Beattie

The Labour Party is understood to have turned to long-time collaborator Trevor Beattie, chairman of BMB, as the election campaign reaches its final stages.

Take inspiration from the women at the top
Share

Take inspiration from the women at the top

Wacl's Gather celebrated the triumphs - and shared the travails - of senior women in our industry. Could it spur the creation of more all-female start-ups?

Channel 4 launches annual £1m giveaway
Share

Channel 4 launches annual £1m giveaway

Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year.