Content from our thought leader

Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Just 22% of women wish more women of colour were in power, research finds
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Just 22% of women wish more women of colour were in power, research finds

Less than a quarter of women (22%) wish more women of colour were in positions of power, despite more than 50% believing in the importance of having a diverse leadership to learn from, new research has found.

Weber Shandwick and ActionAid pick up only UK Glass Lion nomination
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Weber Shandwick and ActionAid pick up only UK Glass Lion nomination

Weber Shandwick London was the only UK agency to make this year's Cannes Lions shortlist for an ActionAid ad promoting awareness of female genital mutilation.

Steve Williams moves from Maxus to Essence as North America CEO
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Steve Williams moves from Maxus to Essence as North America CEO

Execs join WPP's media agency ahead of MEC merger with Maxus.

Nick Baughan moves to Essence as EMEA CEO
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Nick Baughan moves to Essence as EMEA CEO

Essence, the WPP media agency, has appointed Maxus leaders Nick Baughan and Steve Williams as chief executives of EMEA and North America respectively.

The invisible election: how big data replaced the big idea
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The invisible election: how big data replaced the big idea

Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority.

AMV CEO Pearman takes TBWA Asia president role
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AMV CEO Pearman takes TBWA Asia president role

Ian Pearman, chief executive of Abbott Mead Vickers BBDO, is moving to Singapore to be president of TBWA Asia as Cilla Snowball returns to run AMV.

For some agencies, the only way is Essex
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For some agencies, the only way is Essex

A creative start-up heading for Canvey instead of Cannes shows how hard independent shops are finding it keeping up with the networks.

It's our duty to consider our effect on the young
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It's our duty to consider our effect on the young

Advertising can influence the self-esteem of not just girls but boys too. The AA is widening its work in this area.

Will the Vivendi/Havas deal encourage more mega-mergers?
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Will the Vivendi/Havas deal encourage more mega-mergers?

Or could the consulting and IT giants be doing most of the buying in marketing?

Labour Party meets Trevor Beattie
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Labour Party meets Trevor Beattie

The Labour Party is understood to have turned to long-time collaborator Trevor Beattie, chairman of BMB, as the election campaign reaches its final stages.

Take inspiration from the women at the top
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Take inspiration from the women at the top

Wacl's Gather celebrated the triumphs - and shared the travails - of senior women in our industry. Could it spur the creation of more all-female start-ups?

Channel 4 launches annual £1m giveaway
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Channel 4 launches annual £1m giveaway

Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year.

Guardian pins hopes on branded content
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Guardian pins hopes on branded content

Guardian Labs differs from its rivals thanks to an editorial approach, executive editor Imogen Fox tells Maisie McCabe.

AMV BBDO and 4Creative storm Creative Circle Awards
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AMV BBDO and 4Creative storm Creative Circle Awards

Abbott Mead Vickers BBDO picked up the Gold of Golds and the Most Creative Agency gong at the Creative Circle Awards last night, while 4Creative claimed the Champions of Creativity title.

Publicis Groupe refutes accounting allegation
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Publicis Groupe refutes accounting allegation

The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Lori Senecal to leave CP+B at the end of 2017
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Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

Publicis Groupe refutes accounting allegation
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Publicis Groupe refutes accounting allegation

Publicis Groupe has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Was RB's adspend really not working?
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Was RB's adspend really not working?

Wieden & Kennedy's loss of Finish and Nurofen highlights advertisers' ongoing struggle to juggle brand-building and short-term sales.

Lori Senecal to leave CP&B at the end of 2017
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Lori Senecal to leave CP&B at the end of 2017

Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

Is it ethical for media owners to target people by emotion?
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Is it ethical for media owners to target people by emotion?

Facebook is under fire after a newspaper probe but, arguably, this tactic isn't new.