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Lucie Greene

Worldwide Director, the Innovation Group, J. Walter Thompson

Lucie Greene is worldwide director of the Innovation Group, J. Walter Thompson’s trend forecasting, consultancy and innovation unit.
 
She has spoken at the Consumer Electronics Show (CES) and SXSW Interactive on trends. She is featured regularly as an expert on futurism and trends, appearing on CNBC and Bloomberg TV, and in publications including CNN.com, The New York Times, Newsweek, The Sunday Times and The Guardian. Lucie is also a well-respected journalist and editor, with a decade of experience contributing to The Financial Times, Women’s Wear Daily, Vogue UK, The Telegraph and Elle Decor UK.
 
Lucie joins J. Walter Thompson from leading London-based trends consultancy The Future Laboratory, where she was head of its trend forecasting and thought leadership unit.
 
She has worked with the world’s leading brands, including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Rolls-Royce, Virgin, Pernod Ricard and Estée Lauder, consulting on innovation practice, consumer insight and futurism.

Whatever next? What the fast pace of tech development means for marketers
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Whatever next? What the fast pace of tech development means for marketers

Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands and marketers. Lucie Greene, worldwide director of JWT Innovation Group, looks at what 2017 may bring.

The baffling Brexit
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The baffling Brexit

Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

SXSW Diary: Food, feelings and the future
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SXSW Diary: Food, feelings and the future

The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive

SXSW Diary: The singles scene
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SXSW Diary: The singles scene

Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group

SXSW Diary: Everyone's interactive
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SXSW Diary: Everyone's interactive

The worldwide director of J. Walter Thompson's Innovation Group discusses her first day at the Interactive Festival in Austin

CES 2016 Diary: Our tech-enabled future
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CES 2016 Diary: Our tech-enabled future

From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group

CES 2016 Diary: Rolling with the Girl's Lounge
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CES 2016 Diary: Rolling with the Girl's Lounge

The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas

CES 2016 Diary: From the 'future city' to the smart fridge
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CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

2016: The year of the virtual renaissance
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2016: The year of the virtual renaissance

From retail to space travel, from advertising to therapy, virtual reality is set to dominate nearly every facet of our culture in 2016, says the worldwide director of JWT's Innovation Group

From algae to inhalable cocktails: the 10 trends shaping the future of food
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From algae to inhalable cocktails: the 10 trends shaping the future of food

Lucie Greene worldwide director from JWT Innovation charts the top 10 food and drink trends that could shape brands according to its Future 100 Report. From the emergence of 'new omnivores' to the popularity of ancient ingredients, she sets out how cultural shifts could impact the way we consume.

Women's interest media gets a makeover
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Women's interest media gets a makeover

Broadly, Vice's recently-launched women's channel, represents a new era of women's media. J Walter Thompson's Innovation Group asks, can marketers get to grips with it?

Women's interest media gets a makeover
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Women's interest media gets a makeover

Worldwide director of J. Walter Thompson's Innovation Group: Vice's launch of its women's channel Broadly represents a fresh new era of women's media. Can marketers get to grips with it?

What Generation Z spells for brands
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What Generation Z spells for brands

The worldwide director of J. Walter Thompson's Innovation Group takes the measure of the next market

SXSW Diary Day 3: Recognize the future when you meet it
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SXSW Diary Day 3: Recognize the future when you meet it

JWT Intelligence's worldwide director looks for the magic of tomorrow today

SXSW Diary Day 2: Giving data a workout
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SXSW Diary Day 2: Giving data a workout

JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin.

SXSW Diary Day 2: Giving data a workout
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SXSW Diary Day 2: Giving data a workout

JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin

SXSW Diary Day 1: Tech gets in touch with nature
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SXSW Diary Day 1: Tech gets in touch with nature

JWT Intelligence's worldwide director reports fair weather ushered in an agenda heavy on the crossover between design and biology

CES 2015: Time for sustainability
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CES 2015: Time for sustainability

JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert

CES 2015: Never mind the booth babes -- here's the future
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CES 2015: Never mind the booth babes -- here's the future

JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO