Content from our thought leader

Kristen Cavallo

President, Mullen

As President of Mullen, Kristen Cavallo leads an agency built to work with ambitious thought-leader brands. Kristen is a brand planner by background and a two-time winner of the Jay Chiat Award, the industry’s highest honor for strategic excellence, for her work on Volkswagen and Coca-Cola. She has also led strategic brand planning for Acura, American Greetings, Saab, adidas, Charles Schwab, Kohler and Miller Brewing.

When she’s not working, you’ll probably find Kristen traveling with her husband Ian and their two children. In addition to her professional and family responsibilities, she gives her time generously to an orphanage in Rwanda, traveling there to support children who are in residence.

The biggest lie advertising ever told
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The biggest lie advertising ever told

The president of Mullen asks why the industry assumes consumers can't handle complexity