Content from our thought leader

Monica Ramirez Nadela

Creative Director, Multicultural, Geometry Global, North America

Monica Nadela is creative director, multicultural, at Geometry Global, North America. She is a culture and insight matchmaker; brand whisperer; bicultural explorer; and Spanish, English & Spanglish adventurer.

All things to all people: Cracking the total market code
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All things to all people: Cracking the total market code

Multicultural marketing can help drive down costs, but how do brands avoid alienating different cultures and ethnicities? Geometry Global's creative director proposes a balance

How to appeal to Hispanic mothers: Five winning strategies
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How to appeal to Hispanic mothers: Five winning strategies

Geometry Global's creative director, multicultural, says it takes more than Spanish to communicate

Are you talking to me?
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Are you talking to me?

As the US Hispanic demographic grows and shifts, here's how to communicate to US bicultural-bilinguals in a cluttered market