Content from our thought leader

Ana Andjelic

SVP, Global Strategy Director at Havas LuxHub

Ana Andjelic is a global strategy director  with a future-facing approach and deep understanding of digital luxury, retail and lifestyle landscape. In agencies like Spring Studios, Droga5, HUGE and Razorfish she established a proven record of delivering actionable insights and designing compelling digital experiences that translate into positive business results. Ana was picked as one of top 10 digital strategists globally by the Guardian.

Athleisure: The TriBeCa mom cult that went mainstream
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Athleisure: The TriBeCa mom cult that went mainstream

Fashion's unlikely embrace of stretchy pants reflects a growing preference of experiences over possessions, writes Havas LuxHub's global strategy director

The big idea: There's an algorithm for that
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The big idea: There's an algorithm for that

It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director.

The big idea: There's an algorithm for that
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The big idea: There's an algorithm for that

It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director

Proving competitive advantage in service industries
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Proving competitive advantage in service industries

To demonstrate your worth, constantly update your process

Experience is the new black: How to build a modern luxury brand
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Experience is the new black: How to build a modern luxury brand

The secret to the luxury dollar is what consumers do, not what they own

Tiffany rose to the occasion
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Tiffany rose to the occasion

This heritage brand's engagement-themed ad featuring two men was savvy business -- which is why it's important

What problem are you solving?
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What problem are you solving?

To innovate beyond its boundaries, the ad industry must stop putting solutions before questions