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Brent Smart

CEO, Saatchi & Saatchi New York

Brent Smart is CEO of Saatchi & Saatchi New York and sits on the Worldwide Executive Board. Before rising to CEO, Brent spent two years heading up the General Mills business globally and leading integration across the Publicis Groupe. And he still gets to work on those iconic American brands like Cheerios, Green Giant and Yoplait.

Previously, Brent spent seven years with BBDO. He ran Colenso BBDO in New Zealand, one of the network’s most creative agencies, then transferred to the States to head up BBDO’s West Coast operations as Managing Director of BBDO San Francisco.

Moving brands beyond reason into culture
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Moving brands beyond reason into culture

Among brands, truly iconic status is advertising's new killer app -- if you can catch it