Content from our thought leader

Betty Tuppeny

Co-Founder and CEO, Domus Inc.

A 30-year veteran of  the branding and advertising industries, Betty Tuppeny is the co-founder of a successful 20-year-old Wharton School Entrepreneurial Center company, Domus Inc. Interfacing at the executive management/CEO level, Ms. Tuppeny has developed and managed high-performance branding programs for Best Western, ConAgra, Diageo, DuPont, Mattel, Merck, Merrill Lynch and Westinghouse.

Why employee engagement should top your resolution list
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Why employee engagement should top your resolution list

As agencies face a crisis in confidence, it is incumbent upon leadership to define the path forward to their most important audience, writes the co-founder of Domus Inc.

Getting employees into the game
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Getting employees into the game

The Super Bowl provides a prime opportunity for employers to engage with their teams

Creating a 'digital comfort zone'
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Creating a 'digital comfort zone'

The sprawl of Super Bowl marketing reminds us it's crucial to get marketing and technology reading from the same playbook

Dying of thirst in a sea of solutions
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Dying of thirst in a sea of solutions

Best of 2014: It's all well and good to talk about expansive "solutions" intended to sell clients more services -- but without understanding what they really need, more may not be better