Content from our thought leader

Afdhel Aziz

Founder, Chief Creative Officer, Conspiracy of Love

Afdhel Aziz is the co-author of "Good is the New Cool: Market Like You Give a Damn," a provocative manifesto for 21st century marketing, and Founder and Chief Creative Officer of Conspiracy of Love, a consultancy which helps Fortune 500 companies use culture and technology to build purpose-driven brands.

3 brands that turned values into action
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3 brands that turned values into action

State Farm, Hansen and WestJet demonstrate that purpose-driven marketing pays many dividends, writes the founder of Conspiracy of Love.

Pepsi broke my heart, again
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Pepsi broke my heart, again

The Kendall Jenner ad confirms suspicions that brands only want to do good in a transactional and inauthentic way, writes the co-author of "Good is the New Cool: Market Like You Give a Damn."

Seven rules of music and brand partnerships
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Seven rules of music and brand partnerships

Brands and artists can make beautiful music together -- if they work together in harmony