Content from our thought leader

Mainardo de Nardis

CEO of OMD Worldwide

Named CEO of OMD Worldwide in  2008, Mainardo de Nardis  is the driving force behind an aggressive agenda for the global network: one agency unified by an ambitious vision, and a seamless way of  working across geographies.  An internationally recognized thought leader in media innovation, Mainardo presided over the Cannes Festival Media Lions Jury in 2012, and sits on the boards of Omnicom Media Group and the Ad Council.

Five business questions every agency needs to ask
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Five business questions every agency needs to ask

If you hope to follow a marketing strategy, build on some core truths that align business goals and consumer behaviors

A view from the top
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A view from the top

My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."