Content from our thought leader

Matthew Rothenberg

Campaign US staff

Matthew Rothenberg's journalism career spans three decades and includes work with Hachett-Filipacchi Media US, Ziff Davis, CNET and MacWEEK.

Job description: Creative director
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Job description: Creative director

Creative directors come from many backgrounds, but core skill-sets are essential.

The creative interview: No suits required
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The creative interview: No suits required

Forget common wisdom about job interviews. When it comes to these gigs, leading creatives welcome square pegs.

Want to make it as a creative director? Use SapientRazorfish CCO Daniel Bonner's 5 secrets to success
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Want to make it as a creative director? Use SapientRazorfish CCO Daniel Bonner's 5 secrets to success

In a market where creativity is a commodity, career opportunities lie in your ability to sell the dream and support your team.

From agency to client: Making the switch
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From agency to client: Making the switch

Managing a brand in-house and working with one or more brands in an agency environment are two complementary but distinct functions. If you want to move from one to the other, what should you keep in mind?

The creative resume: Form vs. function
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The creative resume: Form vs. function

They're likelier to live in the cloud than in bulky print binders nowadays, but portfolios of professional work remain the single most important piece of collateral a creative professional needs to prove their chops to their next employer. At any stage of career development -- if your job is mostly about the work, your job tools are mostly about the portfolio. Like other parts of a creative job search, self-expression is key to commanding attention -- but that doesn't mean there aren't some straightforward guidelines for packaging them.

REI's #OptOutside takes Titanium Grand Prix at Cannes 2016
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REI's #OptOutside takes Titanium Grand Prix at Cannes 2016

The festival's top award went to the retailer's campaign to give back Black Friday to its employees

Under Armour takes Grand Prix for Film Craft at Cannes
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Under Armour takes Grand Prix for Film Craft at Cannes

Besides the big prize, "Phelps" from Droga5 New York won gold and silver in multiple categories

Snickers Crisper ads tame complex feelings of hunger
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Snickers Crisper ads tame complex feelings of hunger

Online spots express new emotions for the candy bar to cure

'Colonel Sanders' reincarnates a third time for the Super Bowl
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'Colonel Sanders' reincarnates a third time for the Super Bowl

Comedian Jim Gaffigan takes over the role from Norm McDonald

NBA stars are oddly tolerant of judgmental kids in Nike film
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NBA stars are oddly tolerant of judgmental kids in Nike film

Who's your favorite player? Better spend some time living with them, says entertaining 5-minute video from W+K Portland.

Why the UK has rushed to embrace Black Friday
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Why the UK has rushed to embrace Black Friday

Despite concerns about violence, the US sales event has gotten a firm grip across the Atlantic ... no Thanksgiving necessary

Huggies celebrates 'Baby's First Feast' for Thanksgiving
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Huggies celebrates 'Baby's First Feast' for Thanksgiving

Ogilvy & Mather sets a place at the table for the littlest guests

Tracy Morgan makes comeback with Foot Locker campaign
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Tracy Morgan makes comeback with Foot Locker campaign

The comedian makes light of his 2014 brush with death in ads created by BBDO New York

Apple TV spots play games with viewers
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Apple TV spots play games with viewers

A new campaign highlights app choices on the digital media player

'Breaking Bad' star helps T-Mobile customers save fat stacks
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'Breaking Bad' star helps T-Mobile customers save fat stacks

Aaron Paul 12-steps through streaming-data addiction in this campaign by Publicis

Tidings from the UK: The Christmas ads are here
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Tidings from the UK: The Christmas ads are here

This week's highlights include work from John Lewis, Burberry, Cadbury, Marks and Spencer, The Body Shop, and Morrisons

NSFW ice cream? Little Baby's shows its new package
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NSFW ice cream? Little Baby's shows its new package

A little ice cream company drew outsize reaction with its first viral ad. Now a new one exposes another level of offbeat

D&AD and Advertising Week unveil global impact awards
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D&AD and Advertising Week unveil global impact awards

The global design and advertising awards and creative education charity has teamed with Advertising Week parent Stillwell Partners to reward real-world achievements generated through creativity

Rock journalist Bill Holdship weighs in on Cuervo's Rolling Stones ad
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Rock journalist Bill Holdship weighs in on Cuervo's Rolling Stones ad

"If the Stones approved this, it's one of the most whore-ish moves yet," says renowned CREEM editor

Jet.com matches its speedy e-commerce with instant video comedy
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Jet.com matches its speedy e-commerce with instant video comedy

Its #JetSpree campaign features quick comic creations based on the contents of customers' carts