Content from our thought leader

Sarah Shearman

Campaign US staff
A cut above: Rock Pamper Scissors wants to disrupt hairdressing
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A cut above: Rock Pamper Scissors wants to disrupt hairdressing

Rock Pamper Scissors, the start-up created by former Just Eat chief marketer Mat Braddy, is bringing the always-on mobile mentality to the hairdressing world. He talks to Sarah Shearman.

O2 changes strategy with 'More for you' positioning
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O2 changes strategy with 'More for you' positioning

O2 has unveiled its "More for you" strategy, backed by a multimillion-pound campaign from VCCP, that departs from its "Be more dog" work.

Pizza Express becomes Deliveroo's biggest partner brand
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Pizza Express becomes Deliveroo's biggest partner brand

Deliveroo, the meal delivery app, has struck a deal Pizza Express to deliver the restaurant chain's pizzas to customers across the UK.

TMW Unlimited unveils new-look planning team
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TMW Unlimited unveils new-look planning team

TMW Unlimited has made a string of promotions and a new hire as it looks to bolster its strategy department.

Alan Carr meets Moneysupermarket dancers for Channel 4 ad takeover
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Alan Carr meets Moneysupermarket dancers for Channel 4 ad takeover

Comedian Alan Carr could be donning a pair of tiny shorts and taking on Dave and Colin for his hijack of Moneysupermarket.com's "#EpicDanceOff" ad, as part of Channel 4's Comedy Gala on Sunday (29 May).

MasterCard celebrates 'mad' football fans ahead of Uefa Champions League final
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MasterCard celebrates 'mad' football fans ahead of Uefa Champions League final

MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 Uefa Champions League.

Daily Mail publisher issues profit warning as print revenues tumble
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Daily Mail publisher issues profit warning as print revenues tumble

The Daily Mail & General Trust has issued a profit warning after experiencing a sharp decline in print revenue and a double-digit decrease in profits.

Cosmopolitan partners with Estée Lauder to launch site for millennials
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Cosmopolitan partners with Estée Lauder to launch site for millennials

Estée Lauder has teamed up with Cosmopolitan to create a microsite targeting millennials, for the launch of the cosmetic giant's new makeup range, The Estee Edit.

Facebook still world's fastest growing media owner but Google biggest by far
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Facebook still world's fastest growing media owner but Google biggest by far

Facebook is once again the fastest growing media owner in the world, propelled by its success in mobile where other organisations have floundered, according to a forecast from Zenith.

Record passes for IPA Foundation Certificate but distinctions drop 60%
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Record passes for IPA Foundation Certificate but distinctions drop 60%

The IPA has seen record numbers passing its Foundation Certificate, while the number of distinctions has fallen by more than half on last year.

Don't treat women doing sport like 'mugs', says Sport England's Tanya Joseph
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Don't treat women doing sport like 'mugs', says Sport England's Tanya Joseph

There is a huge and untapped opportunity for brands in women's sports, but marketers must not treat them like "mugs," according to Tanya Joseph, director of business partnerships at Sport England.

Chanel, Starbucks and Cartier most popular brands among China's middle class
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Chanel, Starbucks and Cartier most popular brands among China's middle class

Chanel, Starbucks and Cartier are the most popular lifestyle and fashion categories brands among China's growing middle class, according to a report by Luxe.co, a Chinese fashion business platform.

Women 'critical' to the success of the Under Armour brand, says former European marketing boss
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Women 'critical' to the success of the Under Armour brand, says former European marketing boss

The growth of the women's category in sportswear will outpace men's in two to four years, according to Under Armour's former EMEA head of marketing, Chris Carroll, who identified women and international expansion as two key pillars of the business to drive future growth.

Transport for London steps up data partner engagement drive
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Transport for London steps up data partner engagement drive

Transport for London is expanding its ad sales operation beyond outdoor advertising and has started a search for partners to leverage the huge volume of travel data it has on Londoners.

BBC iPlayer opens up to first partners in Shakespeare celebration
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BBC iPlayer opens up to first partners in Shakespeare celebration

The BBC is airing content from external partners for the first time, as it endeavours to become an "open BBC," showcasing the best of British arts.

Lessons in creative storytelling from Punchdrunk's founder
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Lessons in creative storytelling from Punchdrunk's founder

"We are on the cusp of a new boom in storytelling," according to Felix Barrett, founder and artistic director of Punchdrunk. "It will start knocking on our doors and entering our homes -in a not too scary way."

Canon gives photography lessons at New York's most photogenic locations
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Canon gives photography lessons at New York's most photogenic locations

Digital outdoor campaign from 360i will respond to weather and lighting conditions in real time

Better late than never: Enterprise Rent-a-Car launches a mobile app
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Better late than never: Enterprise Rent-a-Car launches a mobile app

Mobile is big business for travel companies. So why has the car-rental industry been so slow to adapt?

MTV launches 'safe sexting' emoji campaign for World AIDS Day
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MTV launches 'safe sexting' emoji campaign for World AIDS Day

A giant peach, banana, eggplant and donut get it on in this NSFW PSA

Guys and dolls: Why kids' advertising is going gender­ neutral
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Guys and dolls: Why kids' advertising is going gender­ neutral

Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls