Content from our thought leader

Joe Alexander

Chief Creative Officer, The Martin Agency

Joe has been a creative leader at The Martin Agency for more than 20 years. He is one of the most prolific creatives in the business and his copywriting and creative leadership have produced acclaimed work for brands in almost every category and medium, including 13 Cannes Lions in the past two years and an Emmy in 2013 for "Clouds Over Cuba."

We need an award for the people who pave the way to Cannes
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We need an award for the people who pave the way to Cannes

What a statement it would be if we recognised the unsung heroes of our industry, says The Martin Agency's chief creative officer.

I hate my title
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I hate my title

Best of 2014: Let's find a cure for title-itis