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Montse Barrena

EVP, Group Account Director at Deutsch LA

Montse Barrena joined Deutsch LA in 2014 as Executive Vice President and co-head of the agency's DLAtino practice. Her 20+ years of Hispanic and multicultural marketing expertise have led brands to category leadership, business growth, and creative excellence. Prior to Deutsch LA, Montse was a Partner, Group Account Director at Grupo Gallegos. 

Hispanic market strategies must be mainstream
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Hispanic market strategies must be mainstream

Best of 2014: The Hispanic market conversation must happen as part of the development of overall business strategies