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Marco Bertozzi

President of AOD, EMEA and North American Client Services, VivaKi

Marco Bertozzi is President of VivaKi’s Client Service team in North America and Audience On Demand in EMEA. Based in New York, Marco works with the agency’s leadership team to shape and drive the future direction of the organization globally. 

We have reached 'peak technology', it's time for a reset in digital media
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We have reached 'peak technology', it's time for a reset in digital media

There is an urgent need to reconnect with consumers and go back to basics with digital media, Spotify's Marco Bertozzi argues ahead of Cannes Lions.

Ad-blocking could end our industry. Why is no one stepping up to change that?
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Ad-blocking could end our industry. Why is no one stepping up to change that?

Ad-blocking is an issue like no other we've faced before, but we lack a collective approach to the problem, says Starcom Mediavest Group's Marco Bertozzi.

Art and science: make love not war
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Art and science: make love not war

The debate about art versus science in advertising is antiquated says the president, global clients, at VivaKi.

Why 2016 will be a year of breakups in programmatic
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Why 2016 will be a year of breakups in programmatic

A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients

Google's Alphabet restructure shows it's desperate not to become Microsoft
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Google's Alphabet restructure shows it's desperate not to become Microsoft

Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.

Google's Alphabet restructure shows it's desperate not to become Microsoft
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Google's Alphabet restructure shows it's desperate not to become Microsoft

Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.

Why ad tech deserves its place at Cannes
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Why ad tech deserves its place at Cannes

VivaKi's president of global clients responds to complaints that technology companies will ruin creativity

The programmatic paradox
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The programmatic paradox

Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target

Six big moves for ad tech in 2014
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Six big moves for ad tech in 2014

The industry's tech leaders and soothsayers have placed their bets on the major trends in customer demand

Why Channel 4's programmatic announcement is good news for us all
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Why Channel 4's programmatic announcement is good news for us all

Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.

Programmatic: Taking it in-house
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Programmatic: Taking it in-house

Best of 2014: Advertisers are being distracted from revolutionizing their media

Media On Trial: www.welovelocal.com
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Media On Trial: www.welovelocal.com

Welovelocal.com is the latest of this type of website to emerge, and its reputation was recently enhanced by its takeover by GCap Media. As with all things digital, this site has a social media element to it.