Content from our thought leader

Heidi Hackemer

Founder and Director of Strategy for Wolf & Wilhelmine

Heidi Hackemer is the Founder and Director of Strategy for Wolf & Wilhelmine, an NYC-based, but nomadic, brand shop. Before starting W&W, Heidi worked both in the US and Europe. She was named one of 10 Women to Watch in Advertising in 2013, has led strategy for Cannes-winning creative and has also won Jay Chiat.

The year ahead in planning
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The year ahead in planning

Wolf & Wilhelmine's founder hopes for a more colorful, messy, nurturing and empowered 2015

Planning's Lost Generation
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Planning's Lost Generation

Best of 2014: When it comes to training young people, Starbucks outspends the ad industry. Let's reverse the talent spiral