Content from our thought leader

Matthew Bull

Founder of The Bull-White House

Matthew Bull launched Lowe Bull in South Africa in 1996 and the agency regularly featured in the Top 50 creative agencies worldwide (Gunn Report). In 2003 Bull became CEO of Lowe London and three years later took over as Chief Creative Officer of Lowe Worldwide. In August 2011 he launched The Bull-White House in New York.

Opening my mind and closing my shop
Share

Opening my mind and closing my shop

Matthew Bull reflects on the painful decision to close his agency after just three and a half years

Scrap the tissues
Share

Scrap the tissues

Don't let tissue sessions wipe away your edge. Stand for something, and stick to it

Sell-outs
Share

Sell-outs

Don't sell out. Not right away, anyway. Cherish your independence and marshal your creativity, for the sake of yourself and the industry

Cannes is no longer about creativity
Share

Cannes is no longer about creativity

Matthew Bull, the founder of The Bull White House explains why he believes Cannes is no longer about creativity.