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Ida Rezvani

Managing Director, mcgarrybowen New York

Ida Rezvani has been leading day-to-day operations at mcgarrybowen New York since 2013. She joined from the network’s London office where she was managing director and helped to transform the agency from Dentsu London to mcgarrybowen. Before that she was the deputy managing director at Rainey Kelly Campbell Roalfe/Y&R.

Retail: The new entertainment
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Retail: The new entertainment

Mcgarrybowen New York's managing director says companies are moving beyond the transaction and using entertainment to court consumers and strengthen ROI

A New York state of mind
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A New York state of mind

Best of 2014: Why those who work in advertising, an industry that thrives on creativity, need to sleep more

Forget feminism: Why promoting women just makes good business sense
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Forget feminism: Why promoting women just makes good business sense

Given that most leadership teams consist of men, it's not surprising that most agency culture and creative is filtered through a male lens. However, if you take a look at agencies run by women, you can see a bit of a difference.