Content from our thought leader

Jon Gibs

Jon Gibs is a specialist in online and cross-media audience analytics, social media measurement, and advertising effectiveness research and analysis. Prior to joining Huge in 2013, he was senior vice president of research at NBCUniversal. Before that, he oversaw analytics and insight for the Nielsen Co.

Tinker, tailor, data, art
Share

Tinker, tailor, data, art

Like architects and contractors -- or clothing designers and manufacturers -- creatives and data analysts must collaborate in the service of the work