Content from our thought leader

Archana Kumar

Archana Kumar, Chief Strategy Officer, MediaCom USA

Archana Kumar joined MediaCom USA to lead strategy in 2014. She was formerly EVP and global planning director at BBDO Worldwide, where she worked for 13 years. She was named Advertising Working Mother of the Year in 2008 by Working Mother magazine and Advertising Women of New York.

How travel (yes, even business travel) can make you a better marketer
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How travel (yes, even business travel) can make you a better marketer

Three steps to easing the pain and boosting the productivity of time in transit

The noise of unrealistic expectations
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The noise of unrealistic expectations

What did the ALS Ice Bucket Challenge have that your agency's social campaign doesn't?