Content from our thought leader

Tham Khai Meng

Worldwide Chief Creative Officer, Ogilvy & Mather

Tham Khai Meng moved to New York to head up Ogilvy & Mather’s creative output globally in 2009 and led it to win Network of the Year at Cannes three times in a row in 2012, 2013 and 2014. He first joined O&M in 2000 as regional creative director of Asia Pacific.

My 2017 media resolution: Ogilvy's Tham Khai Meng
Share

My 2017 media resolution: Ogilvy's Tham Khai Meng

Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.

How storytelling defeated rationalism
Share

How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

Tham Khai Meng: How storytelling defeated rationalism
Share

Tham Khai Meng: How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

In Nepal, a borrowed camera yields a lifelong lesson
Share

In Nepal, a borrowed camera yields a lifelong lesson

Ogilvy & Mather's worldwide chief creative officer on lessons learned in an unfamiliar land

Brave new world of VR ... rather like the old one
Share

Brave new world of VR ... rather like the old one

Ogilvy's worldwide CCO dips a toe into the future of virtual reality

Brave new world of VR, rather like the old one
Share

Brave new world of VR, rather like the old one

Tham Khai Meng, the worldwide chief creative officer of Ogilvy & Mather offers his take as big tech heavily bets on virtual reality.

The plot quickens
Share

The plot quickens

The best way to communicate is through the heart, not the head; by stirring passion and emotion rather than appealing to reason and logic. Enter the art of storytelling

LGBT culture and the mainstreaming of inclusion
Share

LGBT culture and the mainstreaming of inclusion

Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality

The heart is just a pump, and the moon is made of cheese
Share

The heart is just a pump, and the moon is made of cheese

Science may claim hearts are interchangeable, but creatives should think twice before they ignore the advice of this resilient little muscle

Tham Khai Meng: 'Data is not new. We are just seeing it in a very new way'
Share

Tham Khai Meng: 'Data is not new. We are just seeing it in a very new way'

Ogilvy & Mather's worldwide chief creative officer discusses how data can help tell brands tell better stories

When Big Data meets Big Creativity, you get pure sex
Share

When Big Data meets Big Creativity, you get pure sex

Best of 2014: Data and creativity are the Montagues and Capulets of advertising. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'

Cannes Perspectives: The oldest profession
Share

Cannes Perspectives: The oldest profession

Want to live happily ever after? Learn to master the ancient art of storytelling - it's the future of this business.

Global viewpoint from New York