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Rob Norman

Chief Digital Officer, GroupM Worldwide

Rob Norman is responsible for GroupM’s overall digital strategy and development and leads the digital teams in Maxus, MEC, MedicaCom and Mindshare. He is also a member of GroupM’s executive committee and the WPP Digital Advisory Board. Prior to his current role he was the chief executive of GroupM North America.

Programmatic: Guilty until proven innocent?
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Programmatic: Guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.

Programmatic: guilty until proven innocent?
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Programmatic: guilty until proven innocent?

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.

When content is rotten, brand safety is a zero tolerance game
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When content is rotten, brand safety is a zero tolerance game

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.

When content is rotten, brand safety is a zero tolerance game
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When content is rotten, brand safety is a zero tolerance game

The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.

The genie is out of the bottle with mobile advertising
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The genie is out of the bottle with mobile advertising

Group M's chief digital officer explains what marketers should pay attention to ahead of next week's Mobile World Congress in Barcelona.

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish
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GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.

Group M's Rob Norman offers new rules of engagement after ANA transparency skirmish
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Group M's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticising the ANA's recent transparency report, Group M's Rob Norman outlines new guidelines for media agencies and their clients.

Global media buying. What could possibly go wrong?
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Global media buying. What could possibly go wrong?

It is a challenge to run 100 markets to the same standard but this is what the industry tries to do: aim for the same outcome even if the path to that outcome is different

Media pinball: The fragmentation and atomization of the news
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Media pinball: The fragmentation and atomization of the news

How the New York Times, the BBC and NPR can survive the age of Buzzfeed and TMZ

The new Age of Enlightenment
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The new Age of Enlightenment

The chief digital officer of GroupM Worldwide looks beyond supply-side optimisation.

The new Age of Enlightenment
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The new Age of Enlightenment

The chief digital officer of GroupM Worldwide looks beyond supply-side optimization

The year ahead for ad tech
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The year ahead for ad tech

Batten down the hatches for a mystification tsunami.

Safety net
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Safety net

To GroupM's global chief digital officer, NFL scandals may be a bellwether for a shift away from big-league entertainment in favor of innovative new celebrities on fresh platforms