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Nick Emery

Chief Executive, Mindshare Worldwide

Nick Emery co-founded Mindshare in 1997 and was one of the architects of the company’s restructure in 2008. He became the head of worldwide operations in 2012 and leads strategy, client service and product development for the network. His career began in the media department at Ogilvy in 1992.

Making media fun again: why we must free our industry from outdated models
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Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

A greater good
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A greater good

Mindshare Worldwide's chief executive has a modest business proposal for 2015

Lessons for a cynical West
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Lessons for a cynical West

Indonesia is a huge and tech-savvy market for brands foreign and domestic. It's a prize to be coveted by Western companies -- but also a model of how to collaborate without cynicism

Global meets local in the ideal structure
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Global meets local in the ideal structure

International success requires a realistic assessment of local strengths and holding regions accountable

Global and local share top billing in the ideal structure
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Global and local share top billing in the ideal structure

There are no ideal global company structures, but we are seeing some interesting experiments and changes under way.

Set your priorities when creating with data
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Set your priorities when creating with data

Is your creative team taking full advantage of the new information boom? Check yourself against this list

In an impatient business that's big on self-esteem, do mind your Ps and Qs
'Let's believe that we are good'
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'Let's believe that we are good'

Everyone gets their share of business strife, writes MindShare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.

You don't have to be a misery guts to succeed - just ask the toll-road hero
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You don't have to be a misery guts to succeed - just ask the toll-road hero

It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work.

We are in the business to create and take risks, not to reassure accountants
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We are in the business to create and take risks, not to reassure accountants

We in the media seem to have an overriding obsession with being in the assurance business rather than the invention business.

A view from the top
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A view from the top

The week started in Beaulieu and ended in Bangkok. There was significant abuse in-between, mainly from Kelly Clark about the picture in the WPP annual report, which he claimed looked like an extra from Siegfried & Roy. This is an improvement on the usual David Van Day, I think.