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Sir Martin Sorrell

Chief Executive, WPP

Sir Martin Sorrell transformed WPP from a small British manufacturer of wire shopping baskets when he joined as its chief executive in 1986 into the world’s largest advertising and marketing services group. He is on the executive committee of the World Economic Forum and received a knighthood in 2000.

Sir Martin Sorrell: Creativity has become more difficult and more interesting
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Sir Martin Sorrell: Creativity has become more difficult and more interesting

WWP Group's chief executive discusses the impact of data on the business

Upward and outward for international growth
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Upward and outward for international growth

As he helps welcome Campaign to US shores, WPP Group's CEO looks at new opportunities for global operations in brand-new markets.

Martin Sorrell on how the web shaped WPP: 'Google is a friendlier frenemy now' #web25
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Martin Sorrell on how the web shaped WPP: 'Google is a friendlier frenemy now' #web25

The World Wide Web was "still a gleam in Tim Berners-Lee's eye" when Sir Martin Sorrell formed WPP, but it profoundly changed the network's shape. To mark 25 years of WWW, he explains what he'd do differently if he could turn back time.

A view from the top
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A view from the top

The week starts with breakfast in London with Campaign's new editor. We discuss potential directions for this learned journal. Possible implication - trade media is still too powerful.

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Comment: Ten years on, the opportunities keep on coming

Ten years ago, I accepted an invitation to chair the judging panel for Revolution magazine's first ever digital advertising awards.