Content from our thought leader

Jon Gittings

Global Business Development Strategy Officer, MediaCom

Jon Gittings joined MediaCom in 2014 from Omnicom Media Group where he was head of strategy for global accounts. While at OMG, Gittings is credited with helping to win the global Carlsberg and HTC accounts. His previous roles at OMG include European strategy director at OMD International.

CES post-mortem: Advertising, but not as we know it
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CES post-mortem: Advertising, but not as we know it

Advertising has been around for thousands of years, but control of data is redrawing the landscape

Let's be friends
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Let's be friends

"Friendship Theory" can inspire brands to behave differently and enable them to build stronger and better connections

'Say Hello, Wave Goodbye'
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'Say Hello, Wave Goodbye'

Watching Lincoln Motor Co.'s rebrand film on a smartphone for the umpteenth time raises many questions about the thinking -- or lack thereof -- behind content distribution.