Brands shouldn't be too quick to opt for a gendered virtual personality.
Smart brands will recognise when their tech partners are better equipped to "host" parts of the transport experience of tomorrow, writes Landor's global creative officer.
Airports are ambassadors for a city yet so often they fail to reflect the culture of their host country, says Peter Knapp, global creative officer at Landor.
The global creative officer at Landor Associates says that branding principles familiar to the advertising world can give a sense of human scale to today's megacities
As cities grow faster, bigger, wider, taller we are all being dwarfed. In 2011, there were 23 urban agglomerations that qualified as megacities, with populations exceeding 10m inhabitants. By 2025, there will likely be 37, writes Peter Knapp, global creative officer at Landor Associates.
Sir Paul Smith likes to use a pencil and paper because from a "mistake can come an idea". Creative inspiration can come from the weirdest things - marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.
Peter Knapp, executive creative director, Europe and Middle East, Landor Associates, argues that hanging the Olympic rings from Tower Bridge will cheapen the Games.