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The brand is on a mission to expand the diversity of its creative team.
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."
Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.
The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").
Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.
Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.
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