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Publicis returns to organic growth in second quarter
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Publicis returns to organic growth in second quarter

Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.

My career in 5 executions: MAL\FOR GOOD's Jennifer Golub
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My career in 5 executions: MAL\FOR GOOD's Jennifer Golub

From "Think Different" to thinking globally, MAL\FOR GOOD's executive director for innovation and content is a team player.

Sizmek to buy Rocket Fuel for $145 million
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Sizmek to buy Rocket Fuel for $145 million

The private ad tech company has announced plans to buy the publicly-listed programmatic business.

SodaStream CEO: Plastic bottles will be the cigarettes of our generation
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SodaStream CEO: Plastic bottles will be the cigarettes of our generation

Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.

Facebook to launch news subscription model later this year
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Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.

How automotive brands can win over the always-on consumer
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How automotive brands can win over the always-on consumer

With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape.

Getting a piece of the over-the-top action
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Getting a piece of the over-the-top action

Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.

A Pornhub pro offers sex ed for seniors
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A Pornhub pro offers sex ed for seniors

Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.

Brand Superfan of the Week: Pokémon's Lisa Courtney
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Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman
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Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series