Wrigley's Juicy Fruit returns to TV after a decade

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Wrigley Juicy Fruit TV ads by DDB Chicago.
Wrigley Juicy Fruit TV ads by DDB Chicago.

DDB Chicago creates integrated campaign for the Mars-owned gum brand

Wrigley's Juicy Fruit gum has returned to TV after a 10-year hiatus, keeping the flavor fresh with a couple of ads focused on fun.

The campaign, created by DDB Chicago, kicks-off with the TV spots this week and will roll out across print and digital later this month.

Campaign credits

Client: William Wrigley Jr. Company
Agency: DDB Chicago
Chief Creative Officer: John Maxham
EVP, Executive Creative Director: Mark Gross
Creative Director: Matt Collier
Creative Director: Wayne Robinson
Creative Director: Bart Culberson
EVP, Executive Director of Integrated Production: Diane Jackson
VP, Executive Producer: Will St. Clair
Producer: Luke LiManni
Production Manager: Scott Terry
Audio Engineer: Nicholas Papaleo
Audio Assistant: Bobby Lord
Audio Producer: Stacey Simcik
SVP, Group Strategy Director: David Chriswick
Strategy Director: Matt Mullen
Global Business Director: Heather Stuckey
SVP, Group Business Director: Kate Christiansen
VP, Account Director: Phyllis Lee
Account Manager: Alexander Wood
Production Company: Tool
Director: Benjamin Weinstein
Managing Director Live Action: Oliver Fuselier
EP: Robert Helphand
Producer: Jason Manz
DP: Marcelo Durst
Post Production Companies: Filmworkers
EP: Derek de Board
Producer: Casey Swircz
Colorist: Fred Keller
Creative Director/Flame Artist: Rob Churchill
Editing: Spot Welders
Editor: Kevin Zimmerman
Edit Assistant: Sophie Kornberg
Producer: Denise Brown
Executive Producer: Carolina Sanborn
Managing Partner: David Glean
Sound: Butter.
Sound Designer: Fred Szymanski
EP: Ian Jeffreys
Producer: Annick Mayer
Special FX: Vitamin Pictures
ACD / 3D Lead / Compositor: Sam Gierasimczuk
3D Modeler: Michael Siegel
Executive Creative Director: Danny DelPurgatorio
Executive Producerreative Agency: Larissa Berringer


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