World AIDS Day gets social boost from brands

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The 26th annual event draws in social media from public and private organizations

WASHINGTON, D.C. — Companies, organizations and the federal government went "Red" on Monday, the 26th annual World AIDS Day, to highlight the global health crisis at home and around the world.

Celebrities lent their support ahead of Monday Night Football.

The White House hosted and live-streamed a World AIDS Day event on the premises, and another video was posted online of President Barack Obama talking about "finishing the job." A giant red ribbon, the symbol of the AIDS crisis, hung outside the White House in commemoration of the day.

The 2014 One AIDS Report released Monday announced the "beginning of the end of AIDS." The report noted that "more people were added to life-saving AIDS treatment over the past year than the number of people who became newly infected with HIV."

The One campaign is the sister organization to Red, according to Ari Goldberg, press secretary for One.

"Progress is very fragile," Goldberg said. "It’s like getting to the halfway point of a marathon — you can’t just stop and assume you’ll finish."

This article first appeared on prweek.com.

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