Whole Foods 'Values Matter' by Partners & Spade

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Partners & Spade developed the new "Values Matter" campaign for the natural foods grocery chain -- Whole Foods' first-ever national campaign

Whole Foods Market has launched its first national brand campaign, highlighting its quality standards, healthy products and key milestones in its 35-plus years in the natural and organic food industry.

New York-based Partners & Spade developed the campaign, using the theme "Values Matter" in television, print and digital advertisements.

"Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world," said Jeannine D’Addario, global vice president of communications for the Austin, Texas, company.

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