Deutsch continues inclusive campaign that completely ignores tushies
Toilet paper brand Angel Soft has long been running ads that have little to do with numbers one or two. The "Be Soft. Be Strong." campaign focuses on emotionally intense moments, and people reach for toilet paper to dry their eyes rather than a tissue. Three new TV spots from Deutsch debuted Monday. First, a single dad faces the challenges of raising a daughter alone in a 60-second ad. In two 30-second spots, another dad deals with his son’s first heartache and a pregnant mother laments an overactive bladder—the only time in the series the TP gets used for its original purpose.