When Big Data meets Big Creativity, you get pure sex

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Data and creativity are a lot like Romeo and Juliet — but you knew that already, right?
Data and creativity are a lot like Romeo and Juliet — but you knew that already, right?

Best of 2014: Data and creativity are the Montagues and Capulets of advertising. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'

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