Wemo 'The Big Anniversary Rig' by CP+B LA

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WeMo's first consumer marketing campaign manages to seamlessly combine romance and home automation

CP+B LA has created a 60-second TV spot for home automation innovator WeMo, the brand's first-ever consumer marketing campaign.

"The Big Anniversary Rig" tells the story of a hopeless romantic, far away from home on his first wedding anniversary. He proves you can overcome being apart with the help of WeMo, which enables you to control  household electronics and appliances via mobile devices.

Campaign credits

Client: Wemo
Agency: Cp+B
Vice president/executive creative director: Sue Anderson
Vice president/creative director: Robin Fitzgerald
Creative director: Hoj Jomehri
Associate creative directors: Antonio Marcato, Gary Du Toit, Brian Friedrich
Art director: Heather Weiss
Copywriter: Joshua Hacohen
Vice president/director of video production: Kate Hildebrant
Executive producer, video: Corey Bartha
Integrated producer, video: Dustin Freeman
Junior video producer: Jake Burnett
Production company: Radke Films
Director: Michael Clowater
Line producer: Jeff Trenner
Director of photography: Nicolas Bolduc
Editorial company: No6

Editor: James Duffy
Assistant editor: Kyle Whitmore
Post producer: Kendra Desai
Executive producer: Crissy Desimone
Post production: Method Studios
Flame artist:  Aidan Thomas
Mix company: Lime Studios
Audio Engineer: Mark Meyuhas
Color design: Company3

Colorist: Stefan Sonnenfeld
Vice president/creative technology: Corey Szcopinski
Electrical engineer: Miran Alhaideri
Account director: Laura Likos
Content supervisor: Beth Demarco
Content manager: Linda Gonzalez
Vice president/director of business affairs: Nancy Espinal
Vice president/senior business affairs manager: Rebecca Williams
Vice president/group director, planning: Lindsey Allison
Project manager: Catrina Cosculluela, Crystal Newberry

 

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