Weird kids don't need weird ingredients, says Horizon Organic

Fallon creates the dairy's first brand film in a shift away from print-only.

Kids and their wacky antics feature prominently in a new spot from Horizon Organic, which debuted Friday. That’s intentional, since the 30-second film from Fallon is running as a promo ahead of Disney’s live-action "Beauty and the Beast" feature film, the Emma Watson vehicle that also premiered Friday. This is the organic dairy company’s first brand film—previously, most of Horizon’s ad have been print spots focused on specific products. That approach is changing in 2017, as competition among organic brands ramps up and Horizon attempts to maintain its current position as the leading organic dairy brand in the country.

Credits

Agency
Chief Creative Officer
Creative Director
Creative Director
Copy Writer
Art Director
Director of Production
Group Account Director
Account Supervisor
Account Manager
Biscuit
Director
Managing Director
Executive Producer
Producer
Director of Photography
Arcade
Editor
Producer
Assistant Editor
Executive Producer
Head of Production
Managing Partner
Beacon Street
Sound Designer/Mixer
Mix Assistant
Mix Producer
MPC
Colorist
VFX Supervisor and Compositing Lead
Compositor
Color EP
VFX Producer
Color Producer
VFX Coordinator
Horizon Organic
President
VP, Marketing
Director of Consumer Engagement
Brand Manager
Associate Brand Manager
Consumer Engagement
WhiteWave Foods Group Creative Director
Digital Marketing Lead