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Honda "Paper" by RPA/Santa Monica.
Honda "Paper" by RPA/Santa Monica.

Honda's "Paper" and BMW's "Reverse April Fools" lead the 3rd Annual One Show Automobile Advertising of the Year Awards

The One Show Automobile Advertising of the Year Awards were announced today at the International Auto Show in Detroit. Not surprisingly, Honda’s "Paper," via creative agency RPA, took top honors in the film category. But lesser-known efforts, like Chevrolet’s ballsy "Technology and Stuff" and "Mister Bunny’s Journey," a regional dealer ad from Toronto, were honored as well.

The automotive awards is the only category-specific awards show held by the One Club, which also produces The One Show and Creative Week. "NAIAS is the gold standard for automotive and the perfect partner for a category that produces some of the best creative work in the world," said Yash Egami, VP, content and marketing at The One Club and producer of the Automobile Advertising of the Year Awards.

Here is the full list of this year’s winners. 

Print & Outdoor

Land Rover "The Test Drive Billboard" – Y&R/Singapore

Broadcast Television

American Honda Motor Co. "Paper" – RPA/Santa Monica

Acura "The Test" – Mullen Lowe U.S./Los Angeles


Chevrolet "Technology and Stuff" – Commonwealth/McCann/Detroit


BMW "Reverse April Fools’" – DDB Group New Zealand/Auckland

Online Video

Hyundai Motor Company "A Message to Space" – Innocean Worldwide/Seoul

Daimler "The Uncrashable Toy Cars" – Jung Von Matt/Hamburg

Corporate Social Responsibility

Samsung "Safety Truck" – Leo Burnett Argentina/Buenos Aires

Dealer Advertisements

Ontario Honda Dealers Association "Mister Bunny’s Journey" – DS+P/Toronto


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