The One Show Automobile Advertising of the Year Awards were announced today at the International Auto Show in Detroit. Not surprisingly, Honda’s "Paper," via creative agency RPA, took top honors in the film category. But lesser-known efforts, like Chevrolet’s ballsy "Technology and Stuff" and "Mister Bunny’s Journey," a regional dealer ad from Toronto, were honored as well.
The automotive awards is the only category-specific awards show held by the One Club, which also produces The One Show and Creative Week. "NAIAS is the gold standard for automotive and the perfect partner for a category that produces some of the best creative work in the world," said Yash Egami, VP, content and marketing at The One Club and producer of the Automobile Advertising of the Year Awards.
Here is the full list of this year’s winners.
Print & Outdoor
Land Rover "The Test Drive Billboard" – Y&R/Singapore
American Honda Motor Co. "Paper" – RPA/Santa Monica
Acura "The Test" – Mullen Lowe U.S./Los Angeles
Chevrolet "Technology and Stuff" – Commonwealth/McCann/Detroit
BMW "Reverse April Fools’" – DDB Group New Zealand/Auckland
Hyundai Motor Company "A Message to Space" – Innocean Worldwide/Seoul
Daimler "The Uncrashable Toy Cars" – Jung Von Matt/Hamburg
Corporate Social Responsibility
Samsung "Safety Truck" – Leo Burnett Argentina/Buenos Aires
Ontario Honda Dealers Association "Mister Bunny’s Journey" – DS+P/Toronto