Warburtons signs up Sylvester Stallone for Rocky-inspired ad

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Sylvester Stallone: Warburtons ad will air later this year.
Sylvester Stallone: Warburtons ad will air later this year.

Ad will recreate the famous scene where Rocky runs up the grand flight of steps outside the Philadelphia Museum of Art

Rocky star Sylvester Stallone will appear in an ad for U.K. bread brand Warburtons, reprising his role as the aging Cold War boxer.

According to "The Sun" newspaper, Stallone will recreate the famous scene from the first Rocky film where he runs up the grand flight of steps outside the Philadelphia Museum of Art as part of his training. 

This time he will be clutching bread in each hand and the location will change to a Lancashire town.

WCRS handles Warburton’s creative while Mindshare handles media, and the ad will air later this year.

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