Volkswagen 'The Question' by Deutsch LA

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Volkswagen "The Question" by Deutsch LA.
Volkswagen "The Question" by Deutsch LA.

Car maker test-drives first in series of ads for diesel

Volkswagen this week took the wraps off the first of three ads for its diesel line.

The ads by  Deutsch LA tout the TDI Clean Diesel offerings by the auto maker. The first shows a man about to ask the father of his partner a big question, but the father would rather describe the benefits of his car's diesel engine.

Sitting in the director's chair is Jake Scott of Ridley Scott Associate Films. This spot and the two others to follow have parallel print and social media campaigns.

Campaign credits

Client: Volkswagen
Agency: Deutsch LA

Chief Creative Officer: Pete Favat
EVP, Executive Creative Director: Todd Riddle
SVP, Group Creative Director: Heath Pochucha
Creative Director: David Povill
Associate Creative Director: Paul Oberlin
Director of Integrated Production: Vic Palumbo
VP, Executive Integrated Producer: Erik Press
Integrated Producer: Kaitlin Moore
SVP, Group Account Director: Tom Else
SVP, Group Account Director: Monica Jungbeck
VP, Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Assistant Account Executive: Morgan Demasco
VP, Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: RSA Films, Inc., Los Angeles, CA
Director: Jake Scott
Executive Producer: Tracie Norfleet
Line Producer: David Mitchell
Editorial House: NO6LA, Santa Monica, CA
Editor: Chan Hatcher & Jason MacDonald
Assistant Editors: Andrew Manne & Kyle Whitmore
Executive Producer: Crissy DeSimone
Managing Director: Kendra Desai
Post-Facility: Apache – Telecine/Color, Santa Monica, CA

Colorist: Steve Rodriquez
Animation/Visual Effects Company: Jamm, Santa Monica, CA
Creative Director/Lead Flame Artist: Jake Montgomery
Executive Producer: Asher Edwards
Sound Design Studio: 740, Los Angeles, CA
Executive Producer: Scott Ganary
Producer: Jeff Martin
Sound Designer(s): Chris Pinkston & Nick Interlandi
Audio Post Company: Lime Studios, Santa Monica, CA
Mixer: Mark Meyhaus
Assistant: Matt Miller
Executive Producer: Susie Boyajan

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