HONG KONG — A new Vitasoy TV spot introduces a ready-to-drink coffee/tea beverage to Hong Kong by celebrating other odd pairings.
The campaign by DDB Group Hong Kong introduces the company's new "YuanYang" product: a ready-to-drink version of a locally popular beverage that's 70% milk tea and 30% coffee.
According to Benny Ko, director of client services, DDB Group Hong Kong, "We developed a TVC that amplifies 'YuanYang' in an engaging and interesting way to connect with the younger generation and bring the brand to life. This encouraged Vita YuanYang to become a movement among young people in Hong Kong."
The name of the drink in Chinese refers to Mandarin ducks — a species in which the male and female look different. This helps to explain the various vignettes in the ad, such as the hairstyles, makeup jobs and items of cuisine that are dramatically different on one side versus the other.
DDB provided a translation of the voiceover: "The brand-new Vita HK style YuanYang: rich and aromatic coffee mixed with smooth milk tea. What's the hippest way to enjoy it?
"YuanYang-style haircut ... YuanYang-style makeup ... YuanYang-style socks ... Mmm (Enjoying the taste of Vita YuanYang).
"Have a YuanYang-style rice and hotpot ... Look at a pair of YuanYang (Mandarin ducks) swimming in the bathtub ... Oops! Being slapped in a YuanYang-style.
"Sing a song about YuanYang-style butterfly and play a YuanYang-style (Western + Chinese style) drum!
"Drinking Vita HK style YuanYang alone is already hip enough. Tastes so good that you have to try it!"
Client: Vitasoy International Holding
Agency: DDB Group Hong Kong Ltd.
General Manager: Irene Tsui
Executive Creative Director: Clifford Ng
Director of Client Services: Benny Ko
Group Creative Director: Frankie Fung
Associate Creative Director: Roy Ha, Anderson Wan
Art Director: Jeffery Foo
Associate Account Director: Cafy Choi
Account Executive: Ducky Wong
Head of TV Production: Annie Tong
TV Producer: Wong Wai Hung
This article first appeared on campaignasia.com.