Virgin Mobile USA "catsies" by Mother New York

Be the first to comment

Bringing together the two most popular things on the internet - cats and selfies - is a no-brainer, according to Virgin Mobile USA's new campaign promoting its Samsung Galaxy S5 deals.

Mother created the humorous spot, which follows a group of people as they create a cat-selfie (or catsie) business. The work was directed by JJ Adler through Tool.

Creative credits

Title: Catsies
Agency: Mother New York
Brand: Virgin Mobile USA Catsies
Production company: Tool of North America
Director: JJ Adler
Director of photography: Damien Drake
Executive producers: Oliver Fuselier, Sila Soyer, Robert Helphand and Ritu Paramesh
Costume designer: Cherish Cullison
Production designer: Chelsea Oliver
Editorial company: Arcade NY
Editor: Will Hasell
Post-production: Arcade NY
Post producer: Cecilia Melton
Head of CG: Tristian Wake
Final Grade: Co3
Music production: Sound Lounge
TV mix: Rob DiFondi

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS