Virgin Mobile USA "catsies" by Mother New York

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Bringing together the two most popular things on the internet - cats and selfies - is a no-brainer, according to Virgin Mobile USA's new campaign promoting its Samsung Galaxy S5 deals.

Mother created the humorous spot, which follows a group of people as they create a cat-selfie (or catsie) business. The work was directed by JJ Adler through Tool.

Creative credits

Title: Catsies
Agency: Mother New York
Brand: Virgin Mobile USA Catsies
Production company: Tool of North America
Director: JJ Adler
Director of photography: Damien Drake
Executive producers: Oliver Fuselier, Sila Soyer, Robert Helphand and Ritu Paramesh
Costume designer: Cherish Cullison
Production designer: Chelsea Oliver
Editorial company: Arcade NY
Editor: Will Hasell
Post-production: Arcade NY
Post producer: Cecilia Melton
Head of CG: Tristian Wake
Final Grade: Co3
Music production: Sound Lounge
TV mix: Rob DiFondi