Virgin Atlantic awards North America creative to Figliulo & Partners

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Virgin Atlantic: kicked off its global 'Let It Fly' campaign last week.
Virgin Atlantic: kicked off its global 'Let It Fly' campaign last week.

Airline introducing its "Let It Fly" campaign to the U.S., with a heavy focus on digital

Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.

The agency has been tasked with creating a strategy to launch the airline’s new global campaign, "Let It Fly," in the US with a heavy focus on digital. 

Figliulo & Partners was founded in 2013 by former TBWA\Chiat\Day global creative director Mark Figliulo with US  telecoms brand Sprint as its founding client. 

The account moves from Y&R New York after a review process run through Creativebrief.

"While we were highly impressed with all of the ideas presented to us during the review process, F&P really stood out with their exemplary strategic thinking," said Simon Bradley, vice president of marketing, North America, Virgin Atlantic.

"F&P is uniquely positioned in the industry, having big creative experience coupled with the entrepreneurial spirit of a boutique. We feel confident that their collaborative, agile, and data-driven approach is exactly what we need to drive our brand forward."

This article was first published on campaignlive.co.uk.