Verizon "break up" by Mcgarrybowen

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A man awkwardly breaks up with his old iPhone in a new ad for Verizon.

Mcgarrybowen created the spot, in which a man takes his old iPhone to a Verizon store to upgrade to the new model but must listen to his device's clingy whining along the way.

Creative credits

Client: Verizon Wireless
Agency: mcgarrybowen
Executive Creative Director: Cheryl Van Ooyen
Creative Director: Jamie Massam
Executive Producer: Suzanne Crowe
Copywriter: Michael Schneberg
Art Director: Liz Agans
Director: Jake Schreier
Editor: Frank Snider
Account Director: Jordan Liebman