Vegemite stuffed crust roils taste-testers in Aussie Pizza Hut spot

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Pizza Hut Australia's spot shows Vegemite stuffed crust is made for Australians.
Pizza Hut Australia's spot shows Vegemite stuffed crust is made for Australians.

"Petrol," "sh*t" and "fish jam" are among the global reactions to Pizza Hut Australia's Mitey Stuffed Crust

Vegemite is a flavor that divides consumers throughout the world. People either love or hate Australia's salty yeast spread — with little room for indecision.

That's what Pizza Hut plays on in this latest Australian spot. Promoting a Vegemite-stuffed crust pizza for consumers Down Under, a crew takes the new pizza to a backpackers' spot and asked travelers from Chile to Germany to try it.

"Yuck," "petrol," "sh*t" and "fish jam" were just some of the descriptions used for the stuffed crust. Luckily the two Australians liked it — which is just as well as this pizza is targeted at them.

Client: Pizza Hut Australia
Agency: Host Sydney

This article first appeared on marketingmagazine.co.uk.

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